What Type of Backlinks Are the Most Powerful for SEO?
Backlinks have been part of the SEO conversation for years, despite countless algorithm updates, and are still one of the most important ranking signals that search engines use in the…
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SEO Expert Insights: July 2023 News Round-up
In this month's episode of our SEO Expert Insights series, our co-founder James Owen will…
Content Mapping 101: How it Works and Why It Must Be Part of Your Content Strategy
Content marketing may seem relatively simple on the surface. You learn what your audience is…
SEO Expert Insights: May 2023 News Round-up
In this month’s instalment of our SEO Expert Insights series, our co-founder James Owen will…
Facebook Ads vs Google Ads: Which should you be using?
TL;DR – Facebook Ads vs Google Ads: Which Should You Choose? Google Ads excel at…
Human vs AI: Which Writer Wins The Race?
Whether in the industry or not, you simply cannot escape the noise of artificial intelligence…
How many links are needed to rank on Page 1 of Google?
TL;DR – How Many Links Are Needed to Rank on Page 1 of Google? There’s…
Optimizing Website Imagery – Your Complete Guide
Fully optimized website images that load quickly are essential to creating a good user experience…
The Core Differences Between Universal Analytics and GA4: How to Adapt
This is the year we wave goodbye to Universal Analytics (UA). The beginning of July…
SEO Expert Insights: April 2023 News Round-up
Another episode of our SEO Expert Insights, hosted by our Co-Founder, James Owen. In this…