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Digital Marketing Blog

Written by our experts, we share the very best need to know in-depth guides and eBooks.

Why Personas Are Essential for Modern SEO and AI-Driven Search

For years, SEO has been driven by a relatively simple formula: identify the right keywords, create content around them, and optimise for rankings. While this approach once delivered consistent results,…

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Google Search’s Internal Engineering Documentation Leak: What it Means

Google has given us insight into their inner workings and how they may rank search…

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Health & Beauty SEO: 7 Top Tips To Outsmart Your Competitors!

If you're looking to compete in the fierce world of health and beauty SEO, here…

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Google Site Reputation Abuse Policy Starts: What You Need to Know

Another day, another Google SEO update. Digital marketers know they always have to be on…

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Google’s March 2024 Core Update & Spam Update Are Complete: What Do They Mean for Rankings?

In March, Google treated us to one of the biggest core updates we’ve seen in…

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5 Modern Ways to Get Backlinks to Boost Your SEO Profile

Evolving algorithms and emerging search trends require businesses to continually change and improve their SEO…

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Schema Markup Cheat Sheet

Schema markup, often known as structured data, can provide your business with a competitive advantage…

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SEO Migration Cheat Sheet

SEO Migration Cheat Sheet – TL;DR Set Clear Goals & Audit EverythingOutline objectives (e.g. rebrand,…

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Why Human Generated Content is Still Important in an AI World

High-quality content and digital marketing go hand in hand. Still, in 2024, online content is…

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Everything You Need to Know About the March 2024 Core Web Vitals Update

On 12th March 2024, there was a major update to Google's Core Web Vitals. We have…

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