A Guide to your Digital Marketing Campaign

In 2020, there is really no excuse not to be implementing digital marketing. Even if you are not a tech-savvy person, if you are a business owner, you need to be boosting your online presence. Whether you’re starting your own company from home, or you’re an established business that is generating leads every day, it doesn’t matter; in order to achieve long-lasting success for your company, you need a strong digital marketing campaign.

If you’re familiar with SEO (Search Engine Optimisation), then you’ve probably already heard of the following buzzwords, such as backlinks, content, keywords, competitor research, etc. But putting all these pieces together to formulate a winning campaign can be tricky, especially if you’re just starting out, or your focus is needed elsewhere. Creating a successful campaign requires a lot of concentration, analysis and market research, and it can be time-consuming when you’re simultaneously trying to run your business.

In this guide, we will explore the advantages of managed SEO and how this can benefit your business’s digital marketing campaign.

Why do I need a Digital Marketing Campaign?

In a nutshell, the internet has taken over. This isn’t quite as apocalyptic as it sounds, but it’s still true in the business world. Consumers spend the majority of their time online where they search for new products, read customer reviews and ultimately check who is ranking high in the search engine results before they make a final decision. Online shopping equals speed and efficiency, so a customer is unlikely to scroll past the first page of search engine results. They want fast service and will not settle for a lacklustre business site with low-quality linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages., poor content and confusing layout.

The whole purpose of a digital marketing campaign is to boost your company’s online presence. Local SEOLocal SEO is the process of optimizing your website to rank on the 1st page of Google for a search term and geographic location that is relevant to your business. is all well and good and is still essential for attracting local customers to your business, but digital marketing cannot go ignored. If you don’t have a strong online presence, potential customers aren’t going to know that you exist. You will have a lot of competitors in your industry, and if they have a good digital marketing campaign backing them up, you’ll be left in the dust.

What Goes into a Digital Marketing Campaign?

Creating a customised digital marketing campaign for your business differs somewhat from the traditional marketing campaigns of old. Attracting visitors to your site requires certain methods that are unfamiliar to old-fashioned marketers, so leaflets, billboards or radio ads sadly aren’t going to cut it in this digital age.

So, what elements make up a successful digital marketing campaign?

• Clear Objectives

Before you can start planning your campaign, you need to have your goals in sight. Be completely clear about the objectives you want to meet so that you can plan your strategy around them. If you don’t know what you’re aiming for, you’re destined for failure.

• Target Audience

Similarly, you need to be clear about who it is you are marketing your business to. Who is your target market? Research who your competitors are targeting, but also check whether there is something they may have missed. You never know, you might even find a gap in the market that your business can fill.

• Effective Content

Content is a huge part of your brand; it represents your business and speaks to potential customers. So, it needs to contain valuable information, be relevant to your target audience, and written in a way that engages customers. A SEO specialist can create tailored content that speaks to your audience and lets them know your business values and what you represent.

• Consistency

Your online presence needs to reflect your company ethos, so make sure that you are consistent in the content you produce and the way that you interact with customers. Consistency equals trust, and this will ensure that you obtain loyal customers who want to return.

Managed SEO Services – How They Help Your Campaign

Once you have figured out the main components that go into planning a campaign, you will want to strategize. The problem is, it can be difficult to come up with a winning campaign when competition is rife, and you might be struggling to stand out from the crowd of competitors. If you’re concerned that your business is lagging behind, you can reach out to managed SEO services for support.

Managed SEO refers to the process of SEO experts managing a client’s digital campaign. They are responsible for:

• Analysing Your Website

By completing an audit of your current website, the SEO team will be able to detect any weak spots that might be holding you back in the search engine results. This is paramount for developing your digital marketing campaign, so the team can create a strategy that works for your business and boosts your visibility.

• Researching Your Audience

Research is a time-consuming, and sometimes mundane, task, but it is one that is vital if your campaign is going to have the impact you hope for. Having a managed SEO service working for you will take away this task, saving you time to concentrate on more pressing matters. They will conduct research into your target audience to see which social media platform they use the most, what their values are and what they want from businesses. This will help them formulate a successful marketing campaign that addresses your audiences’ needs and makes your business look like an expert in your industry.

• Researching Competitors

Equally as important as researching your audience is the research you will need to complete on your competitors. The team will be able to analyse why your competitors are ranking higher than you and implement the same tactics that they use for your campaign. This research is also important for noting any weaknesses that your competitors have in their digital marketing campaign, so your business will know what to avoid.

• Keyword ResearchKeyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we’ve listed here.

Knowing which keywords can enhance your business’s online presence will save you a lot of time in the long run and prompt your rise in the search engine results.

• Backlink Analysis

Conducting a backlink analysis can help the SEO team identify any bad links in your site that are holding it back. They can also carry out a backlink analysis on your competitor’s sites to see where you can optimise your link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs..

Here at Click Intelligence, we have a team of experts in managed SEO campaigns who know everything there is to know about boosting online visibility, improving organic trafficOrganic search traffic (sometimes called natural or unpaid search) is the traffic that's driven to a website because of unpaid placement on a search engine results page. and optimising your website for success. Contact us today to find out more.

Ways You Can Create a Successful Digital Marketing Campaigns

In case you’re looking for some inspiration for your own campaign, check out just some of these ideas that can help your business create some winning digital marketing campaigns.

Video Content

Instead of promoting your business via lengthy written blogs, try and implement more visual content in your marketing campaign, aka, show don’t tell. People are more impatient when it comes to absorbing information, and they are less likely to read through a long-worded blog post, even if it is targeted specifically at their demographic. If you really want to make an impact, you need to opt for video content that will capture their attention. YouTube is the second largest search engine next to Google, so if you post a video on there with an eyecatching title, you can ensure that your business reaches a wider audience. This is also ideal for mobile users who watch content on their phones. Try this method out and before you know it, you could be going viral.

Twitter

Pique public interest in your brand by regularly updating your twitter feed with posts related to upcoming events, products or promotions. By being more active on Twitter, you will also appear more personable to your customers, as opposed to a corporate machine. Watch your posts gain likes and get shared, bringing even more followers to your page. Twitter isn’t just reserved for celebrities, so get on it!

Personalisation

Once you have completed all your target audience research, you will be able to customise your business to meet your customer’s wants and needs. Introduce a new product or service that was inspired by customer feedback, implement a customer loyalty scheme, or notify regular customers of upcoming events/sales that they can be a part of. Not only is this a clever digital marketing strategy, but it will show that you are a business that values its customers.

Conclusion: Digital Marketing Takes Your Business to The Next Level

Digital marketing isn’t just about making your website look shiny and new; with the right planning and approach, it can show a new side to your brand, highlight your company ethos, and generate more organic traffic to your site. By having a digital marketing campaign in place, you’re not only improving your online visibility, but you’re reaching out to a wider range of leads that can generate long-lasting growth for your business.

So, don’t wait for your competitors to get ahead; start working on your digital marketing campaign today or contact us here at Click Intelligence for more information on SEO services that can help your business. You won’t lose anything if you do, but you will certainly miss out if you don’t.