9 Steps To Create A High-Impact SEO Strategy

When you search for anything on Google, you will be met with a list of clickable linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages.. Those nearer the top are those who have invested time, effort, and thought into a good SEO strategy, and it has undoubtedly paid off.

Do you want to rank higher on search engines? With billions of Google search queries every single day, it would be foolish not to!

Of course, strategic SEO requires more than understanding and implementing some of the SEO basics. You need a comprehensive, well-thought-out SEO strategy plan that considers your current rankings and implements SEO optimisation techniques to climb the ranks.

What is SEO Strategy?

Before diving into the steps to high-impact SEO strategies, let’s first understand what they actually are.

An SEO strategy (search engine optimisation strategy) is a detailed and comprehensive plan used by website owners to improve their online visibility. SEO and online marketing go hand in hand, as SEO is all about using optimisation techniques to climb the search engine rankings.

A good industry SEO strategy is about more than simply using a variety of SEO techniques; instead, it’s about understanding your own brand’s goals and current ranking status to decide the best plan of action moving forward. It should incorporate a blend of competitor analysis, link building strategies, content creation, ranking analytics, and keyword researchKeyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we’ve listed here. to climb the search engine ladder.

Many brands use SEO consulting services to create an SEO strategy plan, as expert help means going beyond the basics.

How to Create an Impactful SEO Strategy: The 9 Steps

Are you ready to reach a broader online audience? Learn how to improve your search engine optimisation with these nine steps. Remember, we also offer high-quality SEO services, so don’t hesitate to get your free SEO review.

1. Analyse Your Current Rankings

Before anything else, it helps to analyse your current search engine rankings. This gives you a starting point; you may even be surprised to find that you are higher than you initially thought you might be (which may be true if you have previously invested effort into content or building a user-friendly website).

The easiest way to check your current SEO standing is by using Google Search Console. This free and easy-to-use tool provides you with direct data insights into your traffic, including the total clicks, impressions, average click-through rate (CTR), and average position. It’s also the place where you can check your keywordKeywords are the words and phrases that potential customers might search for to find your business. rankings, giving you an insight into the types of keywords you want to rank for in the future.

Another way to analyse your current SEO standing is by checking your backlink profile. Backlinks are links on the internet that point to your website; the more backlinks you have from authoritative websites, the better, as Google and other search engines take these into account when assessing a website’s credibility (and therefore ranking).

Do you want more insights into your current SEO position? Try our SEO auditing services or SEO rank tracker software.

2. Learn from Your Competitors

Much of the information you need to create excellent SEO optimisation strategies lies with your competitors. First, you must identify your competitors, which typically means other businesses and brands offering similar products or services to yours.

Once you have established your main competitors, learn from them by assessing their SEO strategies. Look into key aspects, such as the topics they cover in their content and the keywords they use (there are competitor analysis tools available for this purpose). You can then use this information when creating your own SEO content strategy, aiming to provide more helpful, insightful, and better-written content than your competitors, thus ranking higher over time.4

3. Perform Keyword Research

After establishing what your competitors are doing, it’s time to figure out the best keywords to use within your content.

The good news is that there is a super simple way to perform keyword research, and it doesn’t even involve any fancy tools – simply go into Google and begin typing in words that are relevant to your niche. For example, if you sell fashion for teens, you may start typing words like fashion, dresses, new style for teens, etc. Google will automatically suggest keywords from there, showing you exactly what other people are typing into Google. With this knowledge, you can use keywords that are relevant to you.

4. Create SEO-Friendly Content

Next, it’s time to create some SEO-friendly content for your website. You now know where you currently stand and what your competitors are doing, so you should have some insight into the best strategies to use at this stage.

It helps to create something unique. While improving on your competitor’s content is a worthwhile endeavour for SEO, you should also create content that stands out by using a title that has not been used before. Remember to keep your content high-quality, relevant, and in-depth, as this matters to search engines.

If you need help, our content strategy services provide a comprehensive plan and high-quality written content to help you climb the ranks.

5. Create an Organised Content Calendar

It is not enough to simply write a bunch of articles and hope they help you rank. For effective search engine optimisation for marketing online, you need to be consistent with it, and that means creating a content calendar.

Some content is seasonal. An SEO strategy example may be a gift-buying online store that puts out festive content during specific times of year (for example, recommending Christmas gifts in November and December). For these, you can adjust a publishing date to reflect the season.

When creating your content calendar, include details such as your topic, title, keywords, and publishing date.

6. Incorporate Internal Links

For a good SEO strategy, you want your content to link back to one another. Think of it like an eternal, ongoing loop that connects all the content you have released. The reason this is good for SEO is that it provides a more organised structure, which search engines prefer. Additionally, it enhances the user experience.

7. Get Backlinks

Any managed SEO service includes acquiring backlinks, as this is a crucial aspect of search engine optimization (SEO). These differ from internal links, as they originate from other websites on the web.

Backlinks are hyperlinks that go from one website to another. Receiving multiple backlinks from authoritative web pages signals to Google that you are also credible. This vote of confidence works in your favour, as it means you are more likely to rank higher in search engine results pages.

There are several ways to acquire backlinks – focusing on creating genuinely high-quality content is a great start. You should also share your content across media and reach out to other websites. Guest posting is another strategy.

8. Focus on Technical SEO

Much of the SEO strategy involves creating good content, but all of that is unnecessary if you don’t have a website that runs well. That’s why you must next focus on technical SEO. This involves addressing any technical aspects of your website with the goal of making it easier for search engines to crawl and index your site. Some things to look out for include:

• Site Speed
• Broken Links
• Mobile Friendliness
• Duplicate ContentDuplicate content is content that appears more than once across a single website. Duplicate content can be a sign of poor resource management, low trust, or a lack of quality control.
• HTTPS
• Structured Data

9. Stay Up-to-Date with SEO

It’s essential to remember that SEO for marketing is constantly evolving. For example, in recent years, AI has made a significant impact on the digital landscape, with Google displaying AI Overviews before links in many searches. To stay ahead, it’s essential to stay aware of these changes and adapt your strategy as necessary. This goes further than reading an SEO starter guide.

If constantly reading and learning about SEO does not fit into your already busy schedule, using tailored SEO services from experts is the way to go, as you can rest assured you will receive strategies that reflect the current landscape.

Final Thoughts

SEO is a crucial part of improving your visibility online. With a well-thought-out SEO plan, you will expose your brand to a broader audience, resulting in increased clicks and engagement. Hopefully, this SEO guide has shown you how to boost SEO in a strategic manner.

If you need assistance with your SEO strategy, don’t hesitate to reach out to our expert team. Schedule a free SEO strategy session today.