Evolving algorithms and emerging search trends require businesses to continually change and improve their SEO strategies to enjoy success online.
As you may know, link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs. is fundamental for prominence in search engines. If your site isn’t moving with the times, it will be left way behind in the SERPs.
Tactics you used five years ago might have served your website well initially, but they might now be tired and outdated, causing your direct rivals to rank higher than you in Google.
It is time to ditch worn-out techniques and embrace the following five modern tactics to improve your rankings. Continue reading to learn how to get high quality backlinks to boost your SEO profile.
1. Link Insertions
As backlinks are one of the strongest Google ranking signals, you might be wondering how to get good backlinks to help your business reach the top of the SERPs.
You may have tried link insertions, also known as niche edits or curated linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages., before, or you may have even turned your nose up to them, but they are becoming an increasingly popular SEO tactic.
In the past, many SEO experts might have ignored the tactic, as they might have felt as if they were begging for backlinks, but many people are realising how fruitful it can be.
All you need to do is contact a site owner and request they place your link on an existing piece of content, such as a blog.
Devise an angle that will convince a webmaster to incorporate your link into their content. For example, they might be more than happy to insert a backlink to a high-quality ultimate guide that supports their article.
As you will not need to publish an article from scratch, the backlinks will be indexed at a faster rate.
It is a timesaving, effective tactic you will wish you embraced sooner, as it doesn’t require as much blogger outreach as guest blogging, and you can target every site related to your industry.
2. Relationship Building
If you want to know how to get backlinks to your site repeatedly, you must focus on developing stronger bonds online.
It is time to ditch the impersonal outreach templates and focus your efforts on building long-lasting relationships with website owners in your niche.
By building a connection with a website owner, you can generate many backlinks for each other throughout the years. It is a more rewarding tactic than a one-link deal.
Website owners offer much more than a great link placement, as they may have formed connections with people in your niche. As a result, it is a great way to network in the industry and identify potential link sources.
The relationship should be mutually beneficial, as you must both provide opportunities to earn high-authority backlinks.
Attempt to form a bond with a website owner before requesting a link. For instance, you could follow them on social media, interact with their posts, and drop them a friendly email.
However, avoid wasting time on sites with low authority and focus your efforts on industry thought leaders.
3. Guest Blogging
If you want to know how to get backlinks to your website, you cannot go wrong with guest blogging.
It is a classic technique that is as effective today as it was five years ago, which is why you mustn’t rule it out when developing an SEO strategy.
It requires you to write a high-quality guest blog for a high-authority site related to your niche.
For example, if you are developing an iGaming link building strategy, you should attempt to publish a blog on sites related to sports betting, casinos, or online gambling.
It is more challenging and time-consuming than link insertions, but it will grant your business more control of its content.
Also, it is a great way to grow your backlink profile, boost brand awareness, and reach a wider audience.
4. Ultimate Guides and Infographics
Do you want to know how to get backlinks for your website without much effort? Write high-quality, informative content that establishes your business as a thought leader.
Your goal should be to add value to your niche, which will result in sites naturally linking back to your insightful, engaging content.
For instance, you can showcase your expertise with ultimate guides or blow people’s minds with statistics-filled infographics people will want to share.
Think carefully about a topic your target demographic might want to read and then write it to secure many backlinks.
Conclusion
We here at Click Intelligence know how to get backlinks to your website. As link building experts, we can devise a strategy to help you dominate the search engines, from performing technical SEO audits to helping you create an effective international link building campaign.
Don’t hesitate to contact our friendly, skilled team to discuss your SEO needs, such as SEO consultancy, content creation, or international SEO. With our help, you could boost your rankings, increase your site’s visibility, and stand out online.
