10 Ways to Get Website Backlinks For Your Small Business Website

A large part of running a small business website involves coming up with strategies to boost traffic and bring in more leads. One way to do this is through a link acquisition strategy – particularly building backlinks.

Of course, understanding link building strategies can feel a little overwhelming, which is why we are here. Find out everything you need to know about building website backlinks for your small business website below.

What is Link Building in SEO?

First, let’s understand what link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs. is in SEO (search engine optimisation). Simply put, link building is a method of getting other websites to display linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. to your own website as a way of improving your site’s domain rating; the more authoritative, the better. It is a typical part of any digital PR strategy for bigger companies but also works well for small business websites as it helps you rank higher on search engines.

Why Are Website Backlinks Important?

Backlinks have been a crucial part of SEO for many years, and they are just as important as ever. Your goal with your small business website is to show that you are authoritative to search engines, as that will help you rank higher in search results. Backlinks do just that: the more quality, relevant backlinks you have, the more credibility you will have. Not only will that enhance your brand reputation, but it will also lead to more clicks to your website. When you boost your backlink profile, you boost your small business overall.

How Many Backlinks Do You Need?

You might wonder, how many links do you need to rank? There is no definitive answer here, as it depends on several factors, including your business’s niche and the quality of backlinks you are receiving. It is always better to get on a few high-quality backlink websites compared to many websites that simply aren’t relevant to your brand.

The 10 Ways to Get Website Backlinks for a Small Business Website

It’s time to delve into how to obtain backlinks, so here is how to get backlinks to your site. These won’t go into buying backlinks for SEO but rather more organic methods that will increase your domain’s authority over time.

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1. Write Guest Blogs for Other Websites

An excellent first step for small businesses looking to kickstart their backlink profile is writing guest blogs for other websites – specifically, guest blogs that link back to the small business’s website page. These guest blogs should be high-quality, offering genuinely useful content to readers while boosting any site they appear on.

To manage this, you’ll need to boost your blogger outreach strategy. Many of the best blogs are inundated with blog requests, so stand out by only targeting blogs that are relevant and offering genuinely high-quality content. Remember, it’s a give-and-take relationship, so you must offer something of value for a website to display your link (i.e., a worthwhile blog post). You may also want to seek the help of blogger outreach services, especially if you haven’t connected with many other websites or businesses yet.

2. Write More Content on Your Own Website

The next way to build backlinks is to write more relevant content on your own website. The goal here is to create written content, such as blogs and website copy, that is highly linkable and contains information that other online content will want to refer to. It’s especially crucial to focus on quality here, as websites do not want to link to a poorly written or researched article to back up their own!

Writing content may not be your forte, and that’s okay, as you can look into content writing services for well-written content on your website.

3. Search for Broken Links

Broken link building is a useful SEO strategy that involves searching for broken links on web pages. Once you find broken links that could instead link to your own content, contact the owner of the website to suggest a replacement. Most of the time, the website owner will agree to it – after all, their broken links will be reducing their domain authority!

Of course, you will need to find relevant broken links for this to work. If you are doing an ecommerce link building strategy, consider looking for blog posts that could link to one of your products.

4. Find Your Competitor’s Backlinks

One of your goals when link building UK is finding appropriate sites for backlinks. There is a simple method to help you here: searching for and analysing your competitor’s backlinks. There are several online tools that can help with competitor backlink analysis, pointing you in the direction of websites that could easily (and relevantly) display links to your website. Then, you can get in touch with that website to work out a meaningful two-way relationship in which they provide backlinks to your site, whether that’s through exchanging backlinks or fixing some of their broken links.

5. Create Useful Infographics

When thinking, “How can I get backlinks?”, one thing to focus on is creating content that others genuinely want to link to. One way to manage this is by using high-quality infographics on your website. Infographics are appealing to website owners wishing to back up their claims, as they provide concise, easy-to-read information at a moment’s glance. You could create list infographics, timeline infographics, comparison infographics, or map infographics – whatever naturally builds on your content.

6. Write Genuinely Helpful Guides

Many websites want to link to genuinely helpful guides, so it makes sense to start writing some of your own on a relevant topic to your brand/website. This is especially useful if you are an expert in a niche topic, as this may lead to expert quote links, where other websites quote you as a credible source.

Want to check Your Website’s Authority? Check Out Our Moz DA Checker.

7. Find Unlinked Mentions

Even as a small business, you may find you have been mentioned online multiple times, only without a link leading straight back to your website. You must fix this to build a good link-building strategy! Find any unlinked mentions of your website on the web, and then contact the site owner (or social media account), asking them to link to you. They are sure to accept this request as it helps both parties.

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8. Use the Skyscraper Technique

The skyscraper technique is a staple of SEO, and it refers to looking at your competitor’s top-ranking content and then creating similar content, only better. This method is highly useful for several reasons: it will save you time, rank your site higher, and help you create more appealing content, which is why many high-quality services for SEO will include it. It also works for link building strategies, as the more traffic your website receives, the more websites will naturally start linking your content (rather than your competitors).

9. Respond to Media Requests

Responding to journalist media requests is another way to build backlinks over time. The idea here is to respond quickly to media requests that are relevant to your small business, providing genuinely helpful information that can be linked back to your site. This process is lengthy; you may not always feature in the journalist’s coverage. That’s why it’s a habit to build on your backlink strategy rather than a single method to use in isolation.

10. Work with a Digital Marketing Agency

You might wonder if you can buy quality backlinks. While you technically can, it is always better to gain the assistance of experts if you’re willing to spend some of your budget – which is often more than worth it. A good digital marketing and SEO agency will offer curated link building services, allowing you to build a backlink profile that greatly boosts your domain’s authority.

Rather than simply trying to purchase quality backlinks, it is a way of building a strong SEO strategy that keeps people clicking on your small business website, all with the help of SEO experts who know how to do just that. For example, a good marketing agency may help you earn backlinks with digital media placements, as the team will already have connections with top news and media publications.

Discover More Here: Best Link Building Services for 2025

Staying Within Google’s Guidelines

Some small websites – especially those just starting out – get tempted to use any and all link building tools at their disposal to gain as many backlinks as possible. Some backlinks services may even encourage this, but it is to be avoided, as you always want to stay within Google’s guidelines to ensure you don’t get penalised (and, in turn, negatively impact your search engine ranking).

It is all about white hat link building, or white label link building if using a link building agency. To manage this, you need to create natural links that are relevant to your website/content. Spammy links will only end up doing your small business website more harm than good. So, avoid overstuffing keywords in your content, hiding links, using link schemes, or using AI-generated content on your website. It is always better to focus on high-quality links rather than a vast number of spammy ones.

Can Quickly Can You Expect Results?

The truth is that most SEO strategies are about the long game. There is no specific timeframe in which you can expect your backlinks to increase your domain authority or help you rank higher – it’s a long journey you need to keep building on! After all, that’s what your small business competitors are doing. However, if you do not see any significant (and positive) changes within ten weeks, it may be time to adapt your link building methods.

Getting Backlinks for Your Small Business Website: Final Thoughts

As you can see, there are several ways to get backlinks for your small business website. It is best not to choose one single method and hope it works. Instead, use a variety of these methods, and you will find your small business website gains domain authority over time.

Looking to Outsource Link Building?

Building backlinks isn’t a one-and-done job; it’s an ongoing effort that will slowly benefit your small business’s website over time. As a small business owner, it can be hard to juggle all responsibilities, from managing customer requests to creating improved products to boosting SEO. That’s where our link building services come in. At Click Intelligence, we specialise in a high-quality backlink service that provides clients with authoritative backlinks, leading to increased traffic. Our service is always specifically tailored to each client, so get in touch to schedule a consultation today, and we can get started.

Looking for more link building information? Check out our other helpful resources here:

How to Choose the Best White Label SEO Company

Resource Link Building Strategies

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Nordic Link Building