Skip to content

What is XML Sitemap?

You may currently be trying to rank high in Google’s search engine for your niche and be in the process of trying to knock all of your competition out of the park. As a result, you’re likely on the hunt for as much knowledge as possible as well as the right information regarding how to…
Reading Time: 3 minutes

You may currently be trying to rank high in Google’s search engine for your niche and be in the process of trying to knock all of your competition out of the park. As a result, you’re likely on the hunt for as much knowledge as possible as well as the right information regarding how to increase your online visibility. It is almost inevitable that at some point, you’re likely to come across an XML sitemap, especially if you’re optimising your site for the web. If you’ve ended up reading this article because you’re trying to figure out what it is, the good news is that you’re in the right place.

[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

What is XML Sitemap?

To dive right in, an XML sitemap is a roadmap the leads to all of the important pages on your website. It works as a guide that leads Google to all of the main content on a website, so that people find it easier to find what they’re searching for when using search engines.

What Does it do?

A significant amount of your ranking in search engines is dependent on Google crawling every page of your website, which is why XML sitemaps can be so important as they list all of the URLs for your site. It also allows webmasters to include additional information about each URL such as:

  • When it was last updated.
  • How frequently it changes.
  • How important it is in relation to other URLs in the site.

This is necessary if you want your website to be found by other people as bots are constantly looking for information which enables them to update their search indexes.

Benefits of Using an XML Sitemap

You stand more to gain than lose by using an XML sitemap. You’ll find some specific benefits of using a sitemap and things that you stand to gain below.

  • Your sitemap can list all URLs from your site.
  • It’s a chance to give search engines priority information.
  • You can pass on temporal information like when a page is likely to change.
  • It’s a relatively fast way to get indexed by Google.

Who Needs an XML Sitemap?

There are several categories of websites that Google feels a sitemap may be beneficial to. Some of them include:

  • Websites that are relatively large.
  • Websites with somewhat large
  • New websites that only have a few external links.
  • Websites that use rich media content.

Outside of these four types of websites, you should also know that an XML sitemap can be used by anybody with a website. This is because you want Google to easily find the most important pages of your website and know when you last updated those pages.

How to Use XML Sitemap 

There are typically three steps in using an XML sitemap which includes creating the map itself, adding your XML sitemap to your website and then submitting your sitemap to Google. For the first step, you can consider manual sitemap XML file creation. You can also create a sitemap in WordPress if you have an account in which you can use plugins to generate your sitemap. For those who want to create XML sitemap from scratch, there are several resources online that can point you in the right direction. You should also note that if you have hosted content and are wondering where you can find your XML sitemap, trying typing “where to find XML sitemap” in your search engine and see what comes up.

An XML sitemap is yet another way of improving your ranking in search engines. Remember that succeeding at SEO requires a combination of different methods, so all play key roles no matter how insignificant they seem. If you’re wondering on how to create XML sitemap, there are many resources online, or you can contact a professional for their advice on the matter. Hopefully, this article has helped take you a step closer to smashing your SEO goals.

Simon Brisk, Co-Founder and Commercial Director
View all Downloads

Downloads

eBook: Finding the Perfect Link Building Partner

Find the Perfect Link Building Partner

Here is how to find the perfect link building partner, download today!

Download
Ebook cover: Maximise Your SEO Budget During 2023's Economic Turbulence

Maximise Your SEO Budget During Economic Turbulence

In recent years, the coronavirus pandemic and war in Ukraine have taken a significant toll on the world's finances. Add…

Download
The cover of an e-book titled 'How Tech May Change SEO', featuring a depiction of a global cyber web space.

How Tech May Change SEO

SEO is constantly in flux. The methods that digital marketers use to get domains to rank change constantly. What was…

Download
View the Blog

You may also be interested in...

How Many Backlinks Does It Take to Rule Your Niche’s SERPs?

SEO is undergoing a dramatic evolution. Despite this, when it comes to those trusty old…

Content Writing vs Copy Writing: What’s the Difference?

Content writing vs copywriting. It's a debate that often confuses marketers. However, don't underestimate knowing…

What You Should Know Before Buying Content

Content is the fuel that drives digital visibility. It’s the vehicle behind customer engagement and…

How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales

Want to succeed with your digital marketing? Success, at least in today’s evolving landscape, requires…

A graphic that shows a phone with search icons, change icon and an AI icon.
Google Launches AI Mode In The UK: What Does It Mean For SEO?

Google’s new AI Mode is here. On July 28, 2025, the search engine giant announced…

White Label SEO: The Secret Weapon to Expand Your Services in 2025

Let’s face it, the world of digital marketing is getting crowded. Clients are expecting bigger…

In-House vs. Outsourced SEO: Which Is Right for Your Business?

SEO is what makes your business visible online. It’s an essential part of any strategy…

12 Link Building Techniques That Work in 2025

In 2025, there is one SEO method paving the way for businesses: link building. Though…

View all Guides

Online Guides

10 Best WordPress SEO Companies Powering Online Success in 2025
View guide
20 Best E commerce SEO Companies Powering Online Store Growth in 2025
View guide
11 Best Crypto SEO Companies Helping Blockchain Brands Gain Visibility
View guide
13 Top Casino SEO Companies That Help Gambling Brands Dominate Search Results and Win Big
View guide
12 Exciting iGaming SEO Companies Driving Success in Competitive Markets
View guide
7 of the Best Affordable SEO Agencies Delivering Exceptional Results
View guide
The 10 Top UK SEO Companies
View guide
The Best SEO Companies in the World
View guide
Back To Top