Skip to content

What is Content Marketing?

Content marketing is a marketing method in which you create relevant and valuable content which will drive to a specific call to action to attract and help retain customers. Wondering whether content marketing is important? Around 80% of business decision-makers prefer to get company information in a series of articles rather than an advertisement. If…
Reading Time: < 1 minute
Blog Post

Content marketing is a marketing method in which you create relevant and valuable content which will drive to a specific call to action to attract and help retain customers.

Wondering whether content marketing is important?

Around 80% of business decision-makers prefer to get company information in a series of articles rather than an advertisement. If you don’t have content marketing in your overall marketing strategy, then you should definitely reconsider.

To help with your content creation you can get in touch with one of us at Click Intelligence as we can produce you bespoke, unique and tailored content.

Have a look at the infographic below to see more statistics and information about content marketing.

content marketing infographic

Content Marketing How-to Guide

James Owen, Co-Founder & Head Of Search

James has been involved in SEO and digital marketing projects since 2007. James has led many SEO projects for well-known brands in Travel, Gaming and Retail such as Jackpotjoy, Marriott, Intercontinental Hotels, Hotels.com, Expedia, Betway, Gumtree, 888, Ax Paris, Ebyuer, Ebay, Hotels combined, Smyths toys, love honey and Pearson to name a few. James has also been a speaker at SEO and digital marketing conferences and events such as Brighton SEO.

View all Downloads

Downloads

The cover of an e-book titled 'Digital Marketing for International Audiences' with a blue global map and interconnected lines.

Digital Marketing for International Audiences

Digital marketing is a requirement for any business that wants to entice, engage, and excite customers online. When putting together…

Download
An icon of an open book and a workspace setting with a close-up view of a laptop keyboard.

Content Gap Analysis

Are you struggling to think about what to write about for your content marketing efforts? It’s not an uncommon situation–particularly…

Download
The cover of an e-book titled 'SEO: The Basics', features a person's hands typing on a laptop.

SEO: The Basics

Download our Basic SEO Guide to help you build traffic today!

Download
View the Blog

You may also be interested in...

New Feature Launch: Click Insights AI Overviews Gap Analysis

Google's AI Overviews are changing the game when it comes to all things search. From…

How to Increase Digital Marketing Agency Profit Margins in 5 Steps

Healthy margins. For any agency, profitability goes beyond revenue and is about achieving (and retaining)…

Generative AI SEO: Threat or Opportunity?

Generative AI is rapidly reshaping the search landscape. It has left marketers asking a specific…

No Tricks, Just Links: Why Link Building Matters for AI Search

AI-driven search is altering SEO at lightning-fast speed. Google AI Overviews, Bing Copilot, ChatGPT –…

How New Websites Are Ranking Faster in 2025

SEO in 2025 looks very different from just a couple of years ago. Google’s algorithms…

How Many Backlinks Does It Take to Rule Your Niche’s SERPs?

SEO is undergoing a dramatic evolution. Despite this, when it comes to those trusty old…

Content Writing vs Copy Writing: What’s the Difference?

Content writing vs copywriting. It's a debate that often confuses marketers. However, don't underestimate knowing…

What You Should Know Before Buying Content

Content is the fuel that drives digital visibility. It’s the vehicle behind customer engagement and…

View all Guides

Online Guides

The Best Link Building Agencies Helping Investment Banking Firms Strengthen Their Digital Reputation
View guide
The Best Link Building Companies Helping Technology Brands Strengthen Their Online Authority
View guide
Mission: Visibility — The Best Link Building Companies Lifting the Aerospace Industry to New Heights
View guide
4 Game-Changing Link Building Agencies Helping Data Centre Companies Dominate Search Rankings
View guide
Top Link Building Companies Powering Success for Web Hosting Brands
View guide
The Best Link Building Agencies for IT Support Companies
View guide
How To Become One of the Great Advisory Companies: Work with these Link Building Agencies
View guide
Work with 5 of the Best Link Building Agencies for Web Development Companies
View guide
Back To Top