When a business needs to increase its online visibility, SEO is a great investment. One method within this digital marketing area that crops up repeatedly as a recommended strategy is link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs.. However, backlink building has changed, and it is not as simple as it once was. Today, you need to ensure that you are building high-quality linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. in a scalable way. In this guide, we will look at how to get backlinks and the top tips to creating a strategy that works for you, your customers, and the SERPs.
What is Link Building?
Before we jump into building your backlinks, it is first important to quickly refresh what link building is and the importance of ensuring that you are using high-quality links. Link building is a digital marketing method that involves building up external links from other relevant third-party sites to your website with the help of a blogger outreach team. You might choose to build up blog backlinks or service or product backlinks, for example, or have a combination of the two.
If you were to build up low-quality links or do so incorrectly, you wouldn’t find yourself enjoying the perks of more traffic, a better DA, or a higher ranking position, though. Instead, you could find yourself with a penalty. Therefore, knowing how to go about this the right way is crucial. After all, it is one of the most important ranking factors, as it tells search engines like Google that you are a useful source.
How to Get Backlinks? Our 9 Top Tips
If you want to create backlinks, there is no one quick method or trick that helps you do that, as much as people would like to believe. Instead, you need to make the most of various backlink factors and top tips from experts and use them together. This will help you form a solid backlink strategy that helps you get more backlinks and reach page 1 of Google.
Tip #1: Know What Google Wants
The key to getting started is to understand what Google wants. If you ignore their requirements, you won’t see results; it is as simple as that. So make sure that you are familiar with this first. For example, you want to ensure that your site’s content is organised and useful. Once you understand what Google is looking for, you can move onto the next step.
Tip #2: Produce High-Quality Content
Upon looking into what Google wants, you will quickly learn that high-quality content is a must-have. It needs to be valuable and useful to visitors if you’re going to build up your backlinks. If it isn’t and your site looks low in quality or lacks enough substance or information, how can other websites consider you an authoritative business? They simply won’t, and so they won’t link back to your website.
If you want to produce high-quality content, then you need to do the following:
- Conduct thorough research.
- Create 100% unique content.
- Ensure there are no grammar or spelling mistakes.
- Create strong headlines that grip readers.
- Think about the purpose of the content.
- Be useful and accurate, but also engaging.
- Don’t be afraid to update your content.
You want to make your content something that people will gladly share. If you really do it justice, you will be able to create content that people are excited to share.
Make sure to really familiarise yourself with these tips, as they can help you build links later on.
Tip #3: Build Up Your Content
Producing one high-quality blog is great, but it won’t be enough to secure you the number of backlinks you need to help you reach page 1. Therefore, you need to build this up over time. You want to have a library full of interesting and useful different types of content. However, you might be thinking, does the kind of content you produce really make a difference in how many links you can build?
The short answer is yes, it can. For example, most audiences like content that is published in list form – a little bit like this guide – in which the content is broken up into manageable chunks, which they can digest easily. When you produce content that audiences love, it is much easier to build up backlinks. However, just doing list form content won’t bring long-term results. After all, not every audience will love it, which is why the research stage is so important. You can discover what content your audience loves and appeal to more people by producing different content types.
Some of the different types of content that you can build up over time to help include:
- Visual content, such as images, videos, charts, and infographics
- Reactive content – based on trending topics or the news
- Comprehensive guides
- Original research, such as case studies, charts, and data
You must also make sure to include evergreen content. Evergreen content doesn’t have an expiry date, meaning that more websites are interested in linking to it because of the long-term relevancy it holds.
Tip #4: Don’t Rush the Process
The common mistake that many people make is trying to create backlinks too quickly. Even if you follow our tips on making your content the best it can be, trying to form lots of backlinks to it could ring alarm bells to Google. Why? Well, it looks manipulative to them. Therefore, as much as you want to put the gears in motion, the best approach for building backlinks is to put on the brakes for a little while after you produce your on-site content. The good news is that nothing is stopping you from getting started on other content while you wait, whether this is content about a new service or product or you want to publish a new blog.
If you want to ensure that the process is moved on a bit more quickly, however, there are ways that you can help Google. You simply make it easy for the Google bots to find and index the content you need them to.
Tip #5: Kickstarting Your Backlink Building Efforts with Blogger Outreach
With content on your site starting to build up and having the green light to go ahead, you can start to create backlinks manually. You can choose to do this yourself, but we recommend reaching out to our link building outreach team as there is a lot to consider when kickstarting this process.
From knowing the domain authority of sites to making sure they are relevant, the blogger outreach team can handle this all for you. Our team has spent years building up relationships with websites that have DA20+ right up to DA50+.
If you choose to do this yourself, you must make yourself completely familiar with the process. Link building is about long-term relationships, so you need to ensure that this is your top focus. Sending out thank you emails to websites that accept your guest blogging content, for example, is a great way to build up relationships.
Some websites might agree to link to your site if you do the same for them. It can sweeten the relationship between the two of you and make it more likely that they will mention you. Other techniques you can try include:
- Offering interviews as a way of contributing to their website’s content
- Writing testimonials
- Making connections offline
- Building up your profile online with business directories
Tip #6: Think about Your Anchor TextAnchor text is the text highlighted by a hyperlink. The words highlighted are crucial for SEO, informing Google’s crawling bots about the content of the site linked to.
If you want to build high-quality links in a scaleable way, then you must ensure that the anchor text is an important part of the process as it helps in assessing the quality of a site. It is recommended to use your brand name with keywordKeywords are the words and phrases that potential customers might search for to find your business. variations for the best results. However, it can depend. If you speak to our experts, we can advise you on the best approach to ensure that you enjoy the benefits. As we make keyword researchKeyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we’ve listed here. an important step in the process, it can ensure that any backlinks you build manually have a powerful impact.
Tip #7: Write High-Quality Content for Guest Blogging
You know how to do it and how to do it well, with experience from producing content for your site, but now is the time to start creating content that websites want to publish. You will want to use the same tips as before when producing content, but you should also check out the competition. See what backlinks they have, the type of content they produce, and which sites you should be targeting. If they have taken content from a competitor, there is more chance they will accept your guest blog too. Then, make your content even better and reach out to these domains. There are some very handy tools on the web that can help you see what links your competitors have.
Tip #8: Find broken Links
One great way to build up backlinks is by looking for broken links that are on high DA websites and relevant to your brand or industry. By finding these, you can then contact the website, informing them that they have a broken link, and then offer your content. In return for a link to your site, they can make the most of high-quality content – something Google will love them for!
Tip #9: Make Your Content Easy to Share
As you start to reach out to webmasters to consider your content and link if you are continuing to produce high-quality content on your site, you might find that people start sharing it for you. Therefore, you must make sure that your content is easy to share — however, a word of warning with this. When you are not reaching out to domains yourself, checking who is linking to your site regularly is a must, as relevance plays a huge role in the quality of the links. If the domain relevancy is not apparent, the Google Penguin updateGoogle's Penguin algorithm update was designed to reduce rankings for sites that violate Google's webmaster guidelines for spammy links. could impact your brand.
If you want to build high-quality backlinks, you must make the most of various strategies and tips and combine them. It is possible to tackle this yourself, but we recommend for the best results, reaching out to our experts to ensure that the process brings results.
