The White Label Success Series: Paid Search

As with anything, word will soon get around about how great something is, and with paid search, this is no different. More and more businesses are aware of this marketing technique and how much it could benefit them. They want a slice of the pie and hope to get the biggest piece. With so many businesses looking to get started, you have an opportunity on your doorstep, and it is incredibly easy to take hold of it.  

Whether you are a social media company, a web design agency, or work in SEO, you may believe that being able to offer paid search on top of what you do is just not a realistic goal. However, what if we told you that you could start this new service without hassle or hard work on your end? You might believe this to be impossible, but our white label services make the impossible absolutely possible.  

The Definition of White Label Services  

A white label company (someone like us) will offer white label services, such as paid search, to other agencies and businesses, who then pay to have their work completed for their clients by the white label company. It is an incredibly easy way to start offering a new service. All a business has to do is supply their client’s right information and goals to us and put their brand name on any documents that are created because of the campaign, such as content, reports, and audits.  

We do all the hard work, from research to implementation of the campaign, leaving you time to market your new service and continue working on your existing services.  

Benefits White Label Paid Search Can Give Your Team  

The beauty of white label services is that it allows other companies to start selling paid search services to their customers and take full credit for the work completed without needing to do it themselves. This enables you to boost your brand’s visibility, grow your business, and keep up with your competition. You don’t want to be left behind as they expand their line of services to garner a bigger audience. With white label paid search, you don’t have to be. It can help you introduce that new service as quickly as they do and build up an audience faster.  

Choosing this route rather than having an in-house team handle your paid search services means you can save time and money. Business may be slow in the early days of offering your paid search services. Having an in-house team means you may lose money on this if no work is coming in to build up that profit.  

The other benefit of choosing white label services over an in-house team is that you get expert work without needing to put money into training. You don’t need to have paid search skills or knowledge. If you choose the right company, you can confidently leave it all to the experts.   

On the flip side, you may have an in-house team doing a fantastic job and bringing in a tidy monthly profit. However, the workload will also increase as word spreads about your awesome team and your client base grows. This can put a lot of pressure on your staff members to keep performing their duties to an excellent standard your clients expect.  

When the workload increases, a white label company can relieve some pressure by completing some of the work. Your turnaround time won’t be affected by this busy spell because you have a team of white label Google Ads experts working hard to help fulfil all your orders. By delivering work on time and to a high standard, you will find yourself strengthening the loyalty of your clients, and they will spread the word that you are a company they can rely on to get the results with paid search.  

Not after paid search white label services? You will find that many white label companies also offer other services, from SEO to content writing – a benefit that you may take advantage of in time to come.  

Why Our Team Are Qualified  

You need a qualified and experienced team if you want white label services. After all, you are putting your branding on work you did not complete. The last thing you want is to tie your name to a company that isn’t offering the standard of work you are promising your clients.  

Therefore, finding a team that promises and then delivers as promised is vital.   

We can do this, and this is why:  

Years of experience  

Our team has years of experience within the paid search world, and we’ve spent this time perfecting the perfect campaign process for agencies and individuals seeking white label Google Ads management and more. This is for numerous industries and niches, from luxury travel to manufacturing and renewable energy. You can contact us today to learn more about our experience in your specific niche and discover how we can help your clients.  

Strong Skillsets  

Our team’s skillset means we can create bespoke paid search ads and detailed reports. You can put your faith in us to make decisions that positively impact your client/s. Due to our team’s expert knowledge, they can give your client’s campaign recommendations about the best strategy that can bring them results. These skillsets are constantly expanding as they keep up to date with the latest news and changes in paid search, meaning that you won’t be throwing money in the wrong direction. Our team will be prepared for any changes that could negatively impact your campaign if it isn’t adjusted to meet the new requirements.  

We are a company that understands you  

You need a company that is going to understand that the objectives of any campaign are important. If they don’t ask you what your objectives are, how do you know that you are on the right track? We ensure that this is one of the first questions we ask. We won’t start a campaign before asking this.  

Passion helps experience  

Having experience is important, but so is passion, and our team has both. No matter which campaign our team is working on, they have the same amount of passion and care as any other to deliver results to a like-minded agency. You won’t get this for every white label agency, which is another reason we are the right choice.  

How We Deliver Success: Campaign Processes  

One of the important questions you must ask any white label company is how their campaigns come about and how they can deliver this success they are promising. We are more than happy to discuss with you over the phone just how this process will play out, but to give you an idea of what you can expect when you come to us and how we promise success, it will look like this:  

Step 1: Define your goals/objectives 

Before our team starts getting creative, we spend some time finding out what your clients’ goals are by setting up a call with you. Anything we need to know, such as their ROI goal or specific requirements, can be confirmed in this call or via other communication methods.  

Step 2: Clear strategy  

Getting to know a client is vital for us being able to create a bespoke campaign. It is how we can create a clear strategy to bring the results you are promising to your client. To form this, combined with goal objectives, our experts will gather research on your clients’ business. They look into their industry/niche, demographic, and competitors – you need to know you are running in the right race!  

Research goes beyond this, though. We also spend a portion of time carrying out keyword researchKeyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we’ve listed here.. Finding relevant and effective keywords is crucial in PPC and SEO, and if your white label company isn’t doing this, then successful results will be harder to come by. Keywords will enhance any ad we create, maximising online presence and visibility, so we do a thorough job of finding the ones that will make the biggest impact.  

If you already have Google Ads running for your client, we will review this and make recommendations about how this can be improved, highlighting where there may be errors. Again, this type of approach helps us build a highly effective campaign that delivers results. 

Step 3: Ad Creation  

With research and goals, ad formation can take place. The ad copy will be written and edited to include calls to action that leave your clients’ target audience flocking to their websites. This, combined with ad extensions, like call buttons, location information, and internal linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages., can improve these results even more.  

Step 4: We are driven by results  

Our entire company follows a data-driven results mindset, which naturally extends to our white label services. As our approach is data-driven, any work you receive is always of the highest quality to give outstanding results, helping your business website get in front of the right people. This is why once your ad has gone live, we don’t just leave it to fend for itself. We will track how the ad is doing and make any improvements needed along the way. Big or small, campaigns of all sizes get monitored and changed throughout, and it can make the biggest difference in successful outcomes.   

Step 5: We wrap this all up in a report  

Telling your clients how their ad is doing is one of the most important parts of any service you offer, but you don’t have to spend hours trying to figure out what difference their money has made. We will put together an accurate report for each of your clients doing PPC campaigns that is jargon-free and easy to explain.   

Delivering Success with our Transparent Reporting Dashboard  

Transparency is a big thing at Click Intelligence, which is why we create detailed reports that are jargon-free for all of our services. With so many clients to report back on your end, you need an efficient way to do this. Our transparent reporting dashboard is the ideal way to view the latest reports on your client’s progress and feed this back to them. These are updated in real-time, detailing click-through rates, conversionA conversion is a desirable result on a website that leads to an action such as completing an order, filling out a form, or simply clicking on a link. rates, cost-per-conversion, and ROI. Each agency that comes to us for white label services gets access to this reporting dashboard, so you can check here at any time that suits you.  

If there is anything you then wish to discuss, you can get in touch with your dedicated account manager.  

The Experience of Our Account Managers 

We assign dedicated account managers for every client on board here at Click Intelligence. Not having any involvement in this can leave many feeling anxious – will it be done to the standard you expect? Will we be able to convey the right information and target the right audience? Will it bring successful results? 

It can be a daunting time first getting in touch with a white label company and handing over your clients’ orders, but with us, you will be in safe hands. Our account managers have years of experience working with agencies and can make you feel instantly at ease. You will feel this immediately when you are on the phone with them or communicate via email or other methods, and quickly understand they are as passionate about helping your client as you are.  

Your account manager will be available any time you need them and can arrange meetings effortlessly. Whether you want to discuss details of clients or want to talk through the latest report, our account managers are there for you. With years of experience working with agencies, they know how to handle communication, organise meetings, keep you updated, answer any queries you have, and be there for check-ins. You won’t be left in the dark at any point.  

If you have been considering white label paid search services, our company and expert team, made up of PPC experts and account managers, is here to take you on a journey where the end destination is success.