Skip to content

How to Strategically Delegate Work in the Company

Learning to delegate is essential, not only for maximising your own value and productivity to your company, but also when it comes to maximising the productivity of your staff. Therefore, to ensure you get the most out of delegation, it has to be carried out strategically, as poorly planned delegation will dramatically reduce the effectiveness…
Reading Time: 2 minutes

Learning to delegate is essential, not only for maximising your own value and productivity to your company, but also when it comes to maximising the productivity of your staff.

Therefore, to ensure you get the most out of delegation, it has to be carried out strategically, as poorly planned delegation will dramatically reduce the effectiveness of those attempting to carry out the necessary tasks. Read on for a few tips on how to become a master of people management.

[siteorigin_widget class=”WP_Widget_Media_Image”][/siteorigin_widget]

Learn to let go

At first glance, delegation can seem a lot more trouble than it’s worth. After all, it may seem far easier to do something yourself than it is to have to sit down and explain exactly what you want, how you want it done and then check the project at various stages to make sure the person who has taken it on remains on track.

However, if you lack specialist knowledge in a field, such as expert content marketing, then delegating the task to someone else is likely to have a far more successful outcome and it will free up your time for other activities that can benefit your business.

Choose carefully

The job of any manager is to attain the highest possible return on the investment the company has made on its workers, so ensuring that tasks are always given to those best equipped to deal with them is a crucial starting point.

If you encounter a crucial task or activity that is likely to be repeated in the future yet find there is no one in the company with the necessary skill set for you to delegate it to, you should consider bringing a new member of staff on board.

If you do find someone suitable, bear in mind that though you are assigning a task to someone with a level of expertise that you yourself might not possess, you still need to allow adequate time for questions to be asked, for checks to be made on progress and for work to be re-done if necessary.

Make use of feedback loops

Perhaps the most important part of the delegation process is providing and receiving feedback. If the task is completed to a high standard, you should always give the employee praise. If the task could have been done better, you should provide constructive criticism.

You should also ask for feedback on how well you delegated in the first place. If you failed to provide the right level of information, failed to delegate the tasks to the most suitable candidate or in some other way made the task more difficult, this is your chance to find out, to learn and to improve your skills for the future.

Learn to trust

The hardest thing about learning to delegate is trusting that other people will do the work well and do it on time.

Although you may feel a certain level of reservation the first time you delegate a specific task, by doing so you will help the person who carries out the work to develop their own skills and abilities, as well as their confidence.

As a result, the next time a similar project comes along, you’ll be able to delegate the task and feel confident that it will be completed in a way that meets all your expectation but requires little in the way of your personal involvement.

Simon Brisk, Co-Founder and Commercial Director
View all Downloads

Downloads

An e-book cover image titled 'Seasonal Marketing Checklist', shows a woman's hand holding shopping bags outside.

Seasonal Marketing Checklist

Seasonality can have a huge effect on the success of your business. It is imperative to have a strong digital marketing campaign during periods of high consumer demand. 

Download
Ebook cover: Maximise Your SEO Budget During 2023's Economic Turbulence

Maximise Your SEO Budget During Economic Turbulence

In recent years, the coronavirus pandemic and war in Ukraine have taken a significant toll on the world's finances. Add…

Download
An icon of an open book and a workspace setting with a close-up view of a laptop keyboard.

Content Gap Analysis

Are you struggling to think about what to write about for your content marketing efforts? It’s not an uncommon situation–particularly…

Download
View the Blog

You may also be interested in...

New Feature Launch: Click Insights AI Overviews Gap Analysis

Google's AI Overviews are changing the game when it comes to all things search. From…

How to Increase Digital Marketing Agency Profit Margins in 5 Steps

Healthy margins. For any agency, profitability goes beyond revenue and is about achieving (and retaining)…

Generative AI SEO: Threat or Opportunity?

Generative AI is rapidly reshaping the search landscape. It has left marketers asking a specific…

No Tricks, Just Links: Why Link Building Matters for AI Search

AI-driven search is altering SEO at lightning-fast speed. Google AI Overviews, Bing Copilot, ChatGPT –…

How New Websites Are Ranking Faster in 2025

SEO in 2025 looks very different from just a couple of years ago. Google’s algorithms…

How Many Backlinks Does It Take to Rule Your Niche’s SERPs?

SEO is undergoing a dramatic evolution. Despite this, when it comes to those trusty old…

Content Writing vs Copy Writing: What’s the Difference?

Content writing vs copywriting. It's a debate that often confuses marketers. However, don't underestimate knowing…

What You Should Know Before Buying Content

Content is the fuel that drives digital visibility. It’s the vehicle behind customer engagement and…

View all Guides

Online Guides

The Best Link Building Agencies Helping Investment Banking Firms Strengthen Their Digital Reputation
View guide
The Best Link Building Companies Helping Technology Brands Strengthen Their Online Authority
View guide
Mission: Visibility — The Best Link Building Companies Lifting the Aerospace Industry to New Heights
View guide
4 Game-Changing Link Building Agencies Helping Data Centre Companies Dominate Search Rankings
View guide
Top Link Building Companies Powering Success for Web Hosting Brands
View guide
The Best Link Building Agencies for IT Support Companies
View guide
How To Become One of the Great Advisory Companies: Work with these Link Building Agencies
View guide
Work with 5 of the Best Link Building Agencies for Web Development Companies
View guide
Back To Top