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How to Strategically Delegate Work in the Company

Learning to delegate is essential, not only for maximising your own value and productivity to your company, but also when it comes to maximising the productivity of your staff. Therefore, to ensure you get the most out of delegation, it has to be carried out strategically, as poorly planned delegation will dramatically reduce the effectiveness…
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Learning to delegate is essential, not only for maximising your own value and productivity to your company, but also when it comes to maximising the productivity of your staff.

Therefore, to ensure you get the most out of delegation, it has to be carried out strategically, as poorly planned delegation will dramatically reduce the effectiveness of those attempting to carry out the necessary tasks. Read on for a few tips on how to become a master of people management.

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Learn to let go

At first glance, delegation can seem a lot more trouble than it’s worth. After all, it may seem far easier to do something yourself than it is to have to sit down and explain exactly what you want, how you want it done and then check the project at various stages to make sure the person who has taken it on remains on track.

However, if you lack specialist knowledge in a field, such as expert content marketing, then delegating the task to someone else is likely to have a far more successful outcome and it will free up your time for other activities that can benefit your business.

Choose carefully

The job of any manager is to attain the highest possible return on the investment the company has made on its workers, so ensuring that tasks are always given to those best equipped to deal with them is a crucial starting point.

If you encounter a crucial task or activity that is likely to be repeated in the future yet find there is no one in the company with the necessary skill set for you to delegate it to, you should consider bringing a new member of staff on board.

If you do find someone suitable, bear in mind that though you are assigning a task to someone with a level of expertise that you yourself might not possess, you still need to allow adequate time for questions to be asked, for checks to be made on progress and for work to be re-done if necessary.

Make use of feedback loops

Perhaps the most important part of the delegation process is providing and receiving feedback. If the task is completed to a high standard, you should always give the employee praise. If the task could have been done better, you should provide constructive criticism.

You should also ask for feedback on how well you delegated in the first place. If you failed to provide the right level of information, failed to delegate the tasks to the most suitable candidate or in some other way made the task more difficult, this is your chance to find out, to learn and to improve your skills for the future.

Learn to trust

The hardest thing about learning to delegate is trusting that other people will do the work well and do it on time.

Although you may feel a certain level of reservation the first time you delegate a specific task, by doing so you will help the person who carries out the work to develop their own skills and abilities, as well as their confidence.

As a result, the next time a similar project comes along, you’ll be able to delegate the task and feel confident that it will be completed in a way that meets all your expectation but requires little in the way of your personal involvement.

Simon Brisk, Co-Founder and Commercial Director
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