As you’d expect, the Time on Page metric measures the amount of time a web user spends on any page of a website before leaving it. This data is collected by Google Analytics, so websites will need to be engaged with Google’s analytics service to explore the amount of time that visitors spend on each page.
Why measure Time on Page?
The Time on Page metric is used to understand which webpages are “sticky” and engaging, and which do not hold the attention of visitors for very long. Understanding Time on Page metrics helps website owners craft websites that visitors stay on for longer.
