Social media bookmarking sites gather content that might be interesting to specific communities and groups of users onto a single platform. Often, they’ll take the form of a single link that starts a discussion, or else they’ll see users share content from across social media, as well as blogs, news sites, and businesses, that they think will interest their peers.
Among the most popular social bookmarking sites are Reddit and Pinterest, which are both used by hundreds of millions of users on a daily basis and have subdivided into millions of different pages representing different communities and interests.
How to Use Social Bookmarking
There are many ways for marketers of a website to engage with social bookmarking sites. They can post their own posts on relevant forums to boost visibility, engagement and their backlink profile; or they can simply scan these websites for clues as to how to angle their next post, based on what’s trending across their niche topics.
Nonetheless, marketers should be careful to get to know the communities they wish to engage with before posting on social bookmarking websites. Communities often frown upon spam links and marketing messaging on their forums and are more interested in genuinely relevant and interesting posts that seek engagement rather than obvious marketing ploys.
