Rank tracking is the practice of tracking a URL’s rank for certain keyword searches on search engines. Rank tracking is done over time to see whether a website or webpage has risen in search engine page rank, has remained steady, or has fallen. This will indicate whether SEO practices are successful or not.
How can I Rank Track?
Tracking a webpage’s rank is not as simple as typing in keywords and counting down the page results until one finds the website that is being tracked. Due to Google’s Personalized Search system, result ranks depend on previous browsing history and are not consistent across devices and users.
Instead, the only way to accurately track page rank is to use a tracking platform or tool. One of the most popular of these is run by Google itself, called the Search Console. It’s free and provides insights on a number of different metrics as well as webpage and website rank.