Put simply, metadata is data that describes data. It’s a labelling system designed to help machines and humans understand what is contained within a packet of data. Metadata is read by search engine robots that crawl through webpages, so it’s considered important labelling by SEO experts.
Within a website’s code, meta tags provide information about the content of a webpage which can be accessed by browser and crawlers alike.
The amount you invest in your link building budget should be based on the realistic…
Search engines aren't the only automated systems accessing, interpreting, and making sense of content found…
There's plenty of scope when creating SEO campaigns. Each industry that turns to experts for…
PR has long supported brands in building authority and spreading awareness, but PR distribution has…
Towards the end of September, on the 24th, Google released the second spam update in…
Some backlinks can help a key service page gain authority, while others help to strengthen…
SEO can be complicated. It’s constantly changing and is not a one-and-done job. That’s something…
AI has become part of how people research and look for products, as well as…
Google's Core Web Vitals reports how a page performs, and here's our checklist to improving page experience this 2022!
If Google's latest Core Web Vitals update has caused havoc to your SEO results, find your solution in our latest in-depth eBook.
Here is how to find the perfect link building partner, download today!
If you are looking to increase your traffic, sales & leads, let's have a chat!
The team will usually respond within 1 hour.
