Put simply, metadata is data that describes data. It’s a labelling system designed to help machines and humans understand what is contained within a packet of data. Metadata is read by search engine robots that crawl through webpages, so it’s considered important labelling by SEO experts.
Within a website’s code, meta tags provide information about the content of a webpage which can be accessed by browser and crawlers alike.
SEO is undergoing a dramatic evolution. Despite this, when it comes to those trusty old…
Content writing vs copywriting. It's a debate that often confuses marketers. However, don't underestimate knowing…
Content is the fuel that drives digital visibility. It’s the vehicle behind customer engagement and…
Want to succeed with your digital marketing? Success, at least in today’s evolving landscape, requires…
Google’s new AI Mode is here. On July 28, 2025, the search engine giant announced…
Let’s face it, the world of digital marketing is getting crowded. Clients are expecting bigger…
SEO is what makes your business visible online. It’s an essential part of any strategy…
In 2025, there is one SEO method paving the way for businesses: link building. Though…
SEO is constantly in flux. The methods that digital marketers use to get domains to rank change constantly. What was…
Outreach emailing is a traditional marketing strategy that involves sending an email to someone with whom you have no previous…
If you are looking to increase your traffic, sales & leads, let's have a chat!
The team will usually respond within 1 hour.
