Put simply, metadata is data that describes data. It’s a labelling system designed to help machines and humans understand what is contained within a packet of data. Metadata is read by search engine robots that crawl through webpages, so it’s considered important labelling by SEO experts.
Within a website’s code, meta tags provide information about the content of a webpage which can be accessed by browser and crawlers alike.
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SEO is undergoing a dramatic evolution. Despite this, when it comes to those trusty old…
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Content is the fuel that drives digital visibility. It’s the vehicle behind customer engagement and…
While the fundamentals of SEO remain the same no matter the size of your business, if you are an enterprise…
Outreach emailing is a traditional marketing strategy that involves sending an email to someone with whom you have no previous…
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