Put simply, metadata is data that describes data. It’s a labelling system designed to help machines and humans understand what is contained within a packet of data. Metadata is read by search engine robots that crawl through webpages, so it’s considered important labelling by SEO experts.
Within a website’s code, meta tags provide information about the content of a webpage which can be accessed by browser and crawlers alike.
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If Google's latest Core Web Vitals update has caused havoc to your SEO results, find your solution in our latest in-depth eBook.
Are you struggling to think about what to write about for your content marketing efforts? It’s not an uncommon situation–particularly…
Without the correct tactics, your website doesn’t have a chance of appearing prominently on search engine results pages. Because if…
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