Put simply, metadata is data that describes data. It’s a labelling system designed to help machines and humans understand what is contained within a packet of data. Metadata is read by search engine robots that crawl through webpages, so it’s considered important labelling by SEO experts.
Within a website’s code, meta tags provide information about the content of a webpage which can be accessed by browser and crawlers alike.
When a Google core update is being rolled out, digital marketers everywhere eagerly wait to…
Digital PR for SEO is one of the most powerful link-building strategies for any brand. It generates not just links, but the right links, and serves as a supercharged authority-building engine that helps you ramp up your backlink profile. If you want to get your brand out there, whether that’s at the top of a search, mentioned by an AI chatbot, or referenced in an AI Overview, then PR for ranking SEO is an excellent strategy to invest in.
Search has undergone a massive shift in the last few years, changing not only how…
Local SEO has always been one of the most powerful and effective tools for local…
LLM rank tracking is one of the most essential strategies for AI SEO in 2026…
If you want your agency to be ahead in 2026, you need to stay sharp,…
These days, it's not only backlinks that get your brand noticed. AI-powered search is growing…
As we come to the end of another year in digital marketing, one thing is…
Outreach emailing is a traditional marketing strategy that involves sending an email to someone with whom you have no previous…
Google's Core Web Vitals reports how a page performs, and here's our checklist to improving page experience this 2022!
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