Like the well-known internet term “clickbait”, link bait is the use of sensational and enticing content that the creator of that content anticipates will be linked to by other webpages. As such, it is termed link bait, as the author of the bait is intending to build backlinks through the content.
The goal of using a link bait technique is to help improve the rank of a website on search engine results pages. This happens because backlinks are taken into account when ranking pages on search engines. Usually, link bait is also excellent, original content that takes time to make, such as a unique video, a novel infographic, or simply a well-written and informative article.
