Skip to content

Largest Contentful Paint (LCP)

AlgorithmsMetricsOn-pageSEOUser Experience

This term is essentially a measure of the render time taken for the largest content file that a web user could see within their viewport at any given moment. Usually, that’ll be a high-definition photograph, a GIF, or other complex files. So the amount of time it takes for a photograph to load in the area of a web page that the user is viewing.  

The Largest Contentful Paint (LPC) is a metric used by Core Web Vitals, and the measurement can be broken down to three levels: 

Good: 0-2.5 seconds rendering time 

Medium: 2.5-4.0 seconds rendering time 

Poor: 4.0 seconds rendering time and above 

By understanding a web page’s LCP, marketers and web designers can work to bring each viewport towards the “Good” rating.  

Our Core Web Vitals Checker can determine what your LCP score is.

SEO Glossary

View the Blog

From the blog

Why Personas Are Essential for Modern SEO and AI-Driven Search

For years, SEO has been driven by a relatively simple formula: identify the right keywords,…

How AI Search Is Presenting Your Brand (And How Click Insights Helps You Track It)

The introduction of the internet forever changed how brands experienced visibility, and, with its updates…

How Content Hubs and Entity Clusters Drive AI SEO Performance

Search is getting smarter by the day, and the way we create content needs to…

From Search Engines to AI Engines: Choosing SEO That Performs Everywhere

For years, success equated to being highly ranked in Google’s organic search results, but the…

Editorial Links: Why They Matter for AI SEO

When it comes to succeeding with modern SEO, there are many avenues to explore, but…

Google March 2026 Spam Update: What It Means for Your SEO Strategy

On March 24, 2026, Google announced that it was rolling out its latest spam update…

How to Get LLMs to Mention Your Brand

Simply appearing on a search page isn’t enough anymore, not in today’s world driven by…

Follow vs. Nofollow: Why Your AI Search Strategy Needs Both to Succeed

Follow vs nofollow links have been debated in digital marketing for years. Questions are often…

View all Downloads

Downloads

Digital Marketing for 2022: The Complete Roundup

If Google's latest Web Core Vitals update has caused havoc to your SEO results, find your solution in our latest in-depth ebook.

Download
The cover image of our e-book titled 'Content Marketing How-To Guide', portraying an individual typing on a laptop.

Content Marketing – How-to Guide

What is Content Marketing? Download Our How-To Guide Today!

Download
eBook: An Introduction to Agile Workflow Management

An Introduction to Agile Workflow Management

It's clear that a new management approach can do wonders for your company, and one of the most cutting-edge and…

Download
Back To Top