Run by Apple, the iTunes App Store is a marketplace for mobile apps that can be downloaded onto smartphones and tablets which run the Apple operating system. It’s a competitor to Google Play, which can be accessed via devices that run on the Android operating system.
There are several techniques used by marketers who wish to optimise an app’s position in the iTunes App Store. These include mobile SEO strategies, as well as the encouragement of reviews for a particular app. Many apps are ranked by popularity, which means an app’s iTunes App Store rank can grow exponentially if downloads increase over time.
