Skip to content

Hreflang Tag

SEO

The Hreflang tag is an attribute that helps show that additional URLs are linked to a web page in other languages or in specific regions. It is ordinarily placed in a link element in the HTML head of a web page.  

Websites use hreflang attributes to draw attention to the fact that translated pages are not plagiarised but are instead related to the original content. Not only does this help websites avoid search engine demotion for duplicating pages, but it also helps those search engines provide results in the correct language for users from different countries. 

If you have multiple versions of your web pages for different languages and regions, you can use our free Hreflang Tags tool to check that your HTML and HTTP headers are correct.

SEO Glossary

View the Blog

From the blog

How to Get LLMs to Mention Your Brand

Simply appearing on a search page isn’t enough anymore, not in today’s world driven by…

Follow vs. Nofollow: Why Your AI Search Strategy Needs Both to Succeed

Follow vs nofollow links have been debated in digital marketing for years. Questions are often…

How Important Are Citations for SEO in an AI Era?

Citations are a long-standing SEO trust signal that helps increase visibility in local search results…

The Top 3 Digital PR Services to Harness in 2026

In 2026, digital PR services are essential for any brand wanting to build lasting authority…

Changing Established URLs: What Should You Consider?

Picture this: you're working at an SEO agency, managing multiple clients and delivering strong results…

Understanding the February 2026 Google Discover Core Update and What It Means for Your Content Strategy

You may have heard that Google has rolled out a notable new update: the February…

Why Google E-E-A-T Is More Important Than Ever in the Age of Large Language Models (LLMs)

Search is evolving quickly. Large Language Models (LLMs) and Google AI overviews now have a…

Can SEO Really Be Automated? The Evidence Says…

Automation is on the rise in just about every industry, and SEO is no exception…

View all Downloads

Downloads

eBook: Search in 2022 - Key Findings So Far

Search in 2022: Key Findings So Far

The search engine landscape is constantly changing; search in 2022 is no exception. New trends and algorithm updates occur all the time in the search engine world.

Download
Download E-book Cover Image 'Web Core Vitals', Laptop Displaying Google search home page

Core Web Vitals: Your Complete Guide

If Google's latest Core Web Vitals update has caused havoc to your SEO results, find your solution in our latest in-depth eBook.

Download

Link Building Vs Managed SEO: What’s Right For Your Business?

Link Building or Managed SEO which is right for me?

Download
Back To Top