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Googlebot

AlgorithmsSEO

Googlebot is the name given to the bot that Google uses to crawl through webpages automatically, locating and storing data on websites so the search engine to index them appropriately.  

This bot is highly significant for SEO experts, as it is decisive in determining the indexing and ranking of a given webpage or website. As such, technical SEO professionals use sitemaps and other links between a website’s pages to help direct Googlebot to new areas of a website that should be indexed. 

Googebot explores at a different crawl rate on different websites, determined by an advanced algorithm. It’s possible for SEO experts to increase this crawl rate, which can improve a website’s SEO.  

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Ah, 2021 – the year of volatile Google algorithm updates that shook marketers from within and left website owners scratching…

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