Google Analytics is a free online tool that is used to analyse, monitor and draw insights from web traffic. It’s part of Google’s suite of marketing solutions, containing guides for those with little SEO experience.
Google Analytics can also be used as a tool to report on newsletter signups, online purchases, and a website’s conversion rate. To track these, webmasters must have signed up to Google Analytics and must have added the relevant tracking script to the webpages they wish for the tool to monitor and report upon.
Finally, Google Analytics can be linked to Google Ads in order to report on PPC advertisement campaigns.
