Featured snippets are used on page one of Google’s search engine results pages to provide short answers to questions keyed in by web users. They feature when a web user appears to be seeking a quick answer to a question – not when they’re searching for a business. Google has enabled the featured snippet to take the form of a paragraph, bullet points, a numbered list, a table, or even a YouTube explainer.
Are Featured Snippets Important?
Because they’re given such prominence in Google’s search results, achieving a featured snippet drives a huge amount of traffic to the site from which the snippet is featured. Featured snippets usually generate a high click-through rate, as well as having benefits for your brand visibility and recognition.
