App Packs (App Boxes)

Mobile SEO SEO

The App Pack is a Google mobile SERP Feature that displays relevant apps when certain queries are keyed into Google’s search bar. For instance, if a user searches for a fitness app, an App Pack will be featured that includes popular fitness app options.

This SERP Feature for Google mobile searches features the app’s name and logo, as well as its rating and the number of downloads it has. Finally, the cost will be displayed. Clicking on one of the apps displayed will open the app’s product page on the iTunes App Store or Google Play Store, depending on the operating system run by the mobile device upon which the search was made.

SEO Glossary

abcdefghijklmnopqrstuvwxyz

View the Blog

From the blog

Google Blogs Google Updates SEO Blogs

The December 2025 Google Core Update Is Complete: What Does It All Mean?

07/01/2026

When a Google core update is being rolled out, digital marketers everywhere eagerly wait to…

AI Link Building Blogs

Why Digital PR Campaigns Are Your Brand’s Loudest Megaphone

02/01/2026

Digital PR for SEO is one of the most powerful link-building strategies for any brand. It generates not just links, but the right links, and serves as a supercharged authority-building engine that helps you ramp up your backlink profile. If you want to get your brand out there, whether that’s at the top of a search, mentioned by an AI chatbot, or referenced in an AI Overview, then PR for ranking SEO is an excellent strategy to invest in.