Skip to content

API (Application Programming Interface)

Software Interface

An API is short for Application Programming Interface. This is a software interface that helps computers access data and tools built and provided by an organisation. There are thousands of different APIs, all of which sever a specific function, or support specific commands, syntax and protocols.

While there is some movement to open up APIs in certain sectors (making them public), most of them are gated and require permissions to access. As such, APIs are considered secure and trustworthy. An example of the use of an API is the plugging-in of a Google feature into a website, in order for that website to perfectly support software built elsewhere.

SEO Glossary

View the Blog

From the blog

How to Get LLMs to Mention Your Brand

Simply appearing on a search page isn’t enough anymore, not in today’s world driven by…

Follow vs. Nofollow: Why Your AI Search Strategy Needs Both to Succeed

Follow vs nofollow links have been debated in digital marketing for years. Questions are often…

How Important Are Citations for SEO in an AI Era?

Citations are a long-standing SEO trust signal that helps increase visibility in local search results…

The Top 3 Digital PR Services to Harness in 2026

In 2026, digital PR services are essential for any brand wanting to build lasting authority…

Changing Established URLs: What Should You Consider?

Picture this: you're working at an SEO agency, managing multiple clients and delivering strong results…

Understanding the February 2026 Google Discover Core Update and What It Means for Your Content Strategy

You may have heard that Google has rolled out a notable new update: the February…

Why Google E-E-A-T Is More Important Than Ever in the Age of Large Language Models (LLMs)

Search is evolving quickly. Large Language Models (LLMs) and Google AI overviews now have a…

Can SEO Really Be Automated? The Evidence Says…

Automation is on the rise in just about every industry, and SEO is no exception…

View all Downloads

Downloads

An e-book cover image titled 'How to Choose an SEO Agency', shows a group of happy co-workers at a desk in an office.

How to Choose an SEO Agency

Selecting an SEO agency is an important decision for any business. Check out our guide on how to choose an SEO agency successfully!

Download
The cover of an e-book titled 'How Tech May Change SEO', featuring a depiction of a global cyber web space.

How Tech May Change SEO

SEO is constantly in flux. The methods that digital marketers use to get domains to rank change constantly. What was…

Download
eBook: An Introduction to Agile Workflow Management

An Introduction to Agile Workflow Management

It's clear that a new management approach can do wonders for your company, and one of the most cutting-edge and…

Download
Back To Top