Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) is a Google Core Web Vitals performance issue that can be detected by Google PageSpeed Insights.
Deep Links
Deep links are those that take the user to a specific page on the website, rather than going to the homepage.
Direct Answer (aka Quick Answer, Answer Box)
Google's Direct Answer is a feature that provides users with a factual answer directly on the search engine result page.
Disavow Backlinks
Backlinks help boost SEO performance, but spam or low-authority backlinks can see a site demoted. Google’s Disavow is there to help remove those links – here’s how.
Discover More Places
The feature can be seen on Google Search, Google Maps and Google Earth. It shows more places of interest nearby.
Doorway Page (aka Gateway Page)
A doorway page is a page that is designed to rank well in search engines, but doesn't provide a valuable answer to the user's search query.
Duplicate Content
Duplicate content is content that appears more than once across a single website. Duplicate content can be a sign of poor resource management, low trust, or a lack of quality control.
Featured Snippet
A featured snippet is a search result that is specially formatted to include a summary of the answer, extracted from a web page.
Fetch as Google
Fetch as Google is a tool in the Fetch and Render extension that lets you see how your site appears to Google.
