Above the Fold
Above the fold refers to the visible portion of a webpage. Above the fold content is what a user sees without scrolling and has a greater chance of being read or clicked.
Alt Text/Tag
ALT text - Text that is displayed on the screen which cannot be read by a computer, and is typically used to provide context for pictures or other multimedia.
AMP (Accelerated Mobile Pages)
AMP is a Google project aimed at making the web better for everyone. It is an open source initiative that helps publishers reach their audiences faster by providing them with tools, best practices and guidelines to build mobile-friendly content.
Anchor Text
Anchor text is the text highlighted by a hyperlink. The words highlighted are crucial for SEO, informing Google’s crawling bots about the content of the site linked to.
App Indexing
App indexing is a way for Google to crawl and index your app content. If you have an app, then you can use App Indexing to help users find your app content on Google.
App Packs (App Boxes)
The App Pack is a Google mobile SERP feature that displays relevant apps at the top of a search page.
Autosuggest (Autocomplete)
Autocomplete or autosuggest is a feature in which Google suggests the rest of the query after what has been typed by the user, with a drop down list of possible terms.
Backlinks (inbound links, votes, inlinks)
Backlinks are the result of someone linking to your website from their site. They can provide an indication of popularity and relevance, but it's not a guarantee that they will improve your rankings in SERPs.
Black Hat SEO
Black Hat SEO is a term used to describe practices by webmasters who try to manipulate search engine rankings in ways that are not in keeping with the intent of the search engines.
Bots (Robot, Spider, Crawler)
Robots, spiders, and crawlers are different types of software applications. One of the most common is a bot which is software designed to run automated tasks over the internet. They are often used to index or scrape content on websites.
