App Packs (App Boxes)

The App Pack is a Google mobile SERP Feature that displays relevant apps when certain queries are keyed into Google’s search bar. For instance, if a user searches for a fitness app, an App Pack will be featured that includes popular fitness app options.

This SERP Feature for Google mobile searches features the app’s name and logo, as well as its rating and the number of downloads it has. Finally, the cost will be displayed. Clicking on one of the apps displayed will open the app’s product page on the iTunes App Store or Google Play Store, depending on the operating system run by the mobile device upon which the search was made.

SEO Glossary

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