Skip to content

5 Reasons to Audit Your Website Immediately

It is easy to leave problem pages on your website alone and forget about them. These pages likely have outdated SEO techniques, information, or even broken linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. on them. They are old blog posts or pages that have…
Reading Time: 2 minutes

It is easy to leave problem pages on your website alone and forget about them. These pages likely have outdated SEO techniques, information, or even broken links on them. They are old blog posts or pages that have little visibility on your website, meaning you might have forgotten about them entirely. The problem with leaving these pages, however, is that they can hurt your online visibility by lowering your page ranking. Google has multiple algorithms that actively search and seek out spam and other practices that violate their policies. To make sure that you aren’t inadvertently penalised, you need to audit your website. Auditing your website will help by:

To make sure that you aren’t inadvertently penalised, you need to audit your website.

1. Your Website’s Content

You want your website to provide current, valuable content to your readers. An audit can expose outdated content, black hat SEO techniques, and even broken links within your pages. Cleaning up your website is important to maintain the overall health of your website, for both your readers and for Google’s algorithms.

2.Improving Website Performance

Audits aren’t just useful for SEO; they’re crucial for inspecting your website’s performance, too. Start by ensuring that there are no broken pages and continue from there. An easily-navigated website is how readers and search engines alike will be able to find what they are looking for, and discover new content that is relevant. You want your system to be intuitive and clean looking. A cluttered page hurts both your readers and your ranking.

3.Increasing Your Online Visibility

By auditing your website, you clean up the content and can find all SEO techniques that will penalise you through Google’s algorithms. An audit can help you find and delete bad practices, but it can also help by determining what SEO strategies your website needs. Auditing is how you’ll fix your website and determine your next step.

4.Keeping You on Top of SEO Trends

In the old days, black hat link building schemes worked. They worked so well that websites with no value and little relevance to the keyword searches were prevalent on the first page of Google search results. That is, of course, until Google introduced new algorithms that changed the game. Auditing your website ensure that you adhere to Google’s policy guidelines, and keep up with SEO trends that can keep you ahead of your competition.

5.Revealing Your Weakness and Your Strengths

Audits reveal your weaknesses and your strengths. This is how you’ll be able to optimise your website for both your users and for your SEO to give you the competitive edge. Regular conduct audits so that your website is at its best, even as the times change.

Auditing your website can be time consuming, and if you do not know what to look for you can spend a lot of time auditing without significant results. That is why you need to hire an SEO Auditing professional who can audit your website, unearth problem areas, and help set you back on track. You don’t want your website to suffer because of old, outdated content and SEO techniques you have used in the past and have forgotten about. Audit your website and benefit from better content and greater visibility.

James Owen, Co-Founder & Head Of Search

James has been involved in SEO and digital marketing projects since 2007. James has led many SEO projects for well-known brands in Travel, Gaming and Retail such as Jackpotjoy, Marriott, Intercontinental Hotels, Hotels.com, Expedia, Betway, Gumtree, 888, Ax Paris, Ebyuer, Ebay, Hotels combined, Smyths toys, love honey and Pearson to name a few. James has also been a speaker at SEO and digital marketing conferences and events such as Brighton SEO.

View all Downloads

Downloads

Ebook cover: Maximise Your SEO Budget During 2023's Economic Turbulence

Maximise Your SEO Budget During Economic Turbulence

In recent years, the coronavirus pandemic and war in Ukraine have taken a significant toll on the world's finances. Add…

Download
The cover of an e-book titled 'SEO: The Basics', features a person's hands typing on a laptop.

SEO: The Basics

Download our Basic SEO Guide to help you build traffic today!

Download

Link Building Vs Managed SEO: What’s Right For Your Business?

Link Building or Managed SEO which is right for me?

Download
View the Blog

You may also be interested in...

Google PageSpeed Insights Explained: What Every Score Means

If you've ever tested your website using Google PageSpeed Insights, you've probably been met with…

Google June 2026 Spam Update Complete: Here’s What It Means For Your SEO Strategy

On June 24, 2026, Google announced that it had started rolling out its latest spam…

All You Need to Know: Agentic Browsing Update for Google Lighthouse

As one of the top SEO agencies out there, our duties extend beyond creating SEO…

How to Optimise Service Pages for AI Search and LLM Recommendations

There’s no hiding from it. AI search and large language models (LLMs) like ChatGPT and…

How to Create Answer-Ready Content for AI Search

Businesses no longer need to create content solely for traditional search engine results pages. AI-powered…

How to Make Your Brand Easier for AI Search Engines to Understand

While traditional SEO will always be important, brands are now also thinking about how they…

LLM Visibility for eCommerce Brands: How to Get Products, Categories and Brands Recommended

How people search and compare products online has changed. Just a few years ago, a…

What to Do Now That the Google May 2026 Core Update is Complete

Two weeks have passed since we first updated you about the Google May 2026 core…

View all Guides

Online Guides

Ultimate SEO & AI Search Strategy Guide for Care Homes
View guide
Franchise SEO & AI Search Strategy Guide
View guide
Ultimate SEO & AI Search Strategy Guide for Vets
View guide
University SEO & AI Search Strategy Guide
View guide
6 Best Search Marketing Agencies for 2026 — UK, US & Global
View guide
The Ultimate SEO Consulting Service Guide
View guide
The Ultimate SEO & AI Search Strategy Guide for Education
View guide
The Ultimate PR Link Building Strategy Guide
View guide
Back To Top