What is the Importance of Auditing Your Website?

To Keep up With Search Engines

Search engines are constantly changing, and this is one of many reasons that auditing your website is so important. The way search results are imputed have changed over the years and will more than likely continue to change. Some recent changes that now determine how your site will turn up in the results include the speed of your website, how responsive it is, how valuable your content is seen to be, how much authority you’re perceived to have, and technical code. In a competitive market, your website loading a couple of seconds slower than a competitor could lose you sales.

If you don’t regularly audit your website, then you may not notice such important changes. By getting a professional SEO audit, you’ll be able to get a more comprehensive assessment of your site and they’ll be able to identify things you’re probably less knowledgeable about as well.

To Improve Visibility

When you audit your on-page SEO website, you essentially do an in-depth analysis in order to assess your site’s performance. One of the key things you should be looking for is how visible it is. Since, in order for your website to be visible, it has to be SEO optimised, an audit would help you see how effective your SEO practices have been and where improvements could be implemented. A general audit should look at things such as your sitemapA site map is a list of pages on your site and their relative importance. Use sitemaps to make it easier for visitors to find what they're looking for, and to ensure that search engines can find all the information they need., how your internal linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. are structured, your anchor textAnchor text is the text highlighted by a hyperlink. The words highlighted are crucial for SEO, informing Google’s crawling bots about the content of the site linked to., and social media profiles. As mentioned above, there are consistent changes in algorithms. An audit, however, can tell you for instance, whether you’re using any new SEO practices that may generate red flags or penalties from Google that could negatively affect your site ranking.

To Improve Sales

Carrying out an audit on your website should help you to improve sales. It is almost like a compass that tells you which direction to head in. A competitive audit, for instance, can tell you how you’re doing in comparison to your competitors. This will give you an indication of why you’re doing better than them so you can continue along that path, or on the other hand, why you’re lagging behind.

You can either choose to handle your audit in-house or outsource it. If you choose to handle it in-house, there are several tools that you will find online that can give you the in-depth insight that you need. Alternatively, you could call in an SEO professional to carry it out which should guarantee that you get all of the information you need to move in the right direction. Whatever you decide, however, you have very little to lose by doing an audit on your website. On a positive note, it could take your business to greater heights.