How to Prove the Value of SEO to Your Clients

Are you an agency that specialises in SEO but struggles to show clients how important SEO is? You are not alone. Many website owners only understand the basics of search engine optimisation and often wonder whether SEO is even worth it at all. The truth is that SEO is incredibly important for ranking higher on search engines and generating leads, but that simple fact is not always enough to sway clients.

When Might You Need to Explain SEO to Clients?

There may be several times you need to educate your clients on SEO. That could include when you first attain a client, as they might be new to search engine optimisation and want to understand it in more depth before choosing a particular package. Or, it might be further down the line after they have used your service for some time, perhaps to manage expectations if they do not receive results as quickly as expected.

On these occasions, it’s helpful to have an easy action plan to explain SEO, including its purpose and worth.

9 Ways to Prove the Value of SEO to Your Clients

Here, we will delve into the ways you can prove just how valuable SEO is to your clients. It isn’t about how to get SEO clients; it’s how to ensure they stick around and appreciate your efforts.

1. Measure What is (Actually) Important

Many clients misunderstand SEO’s value because they use the wrong metrics. It’s a common mistake and one you can fix by measuring what is actually important and what shows how crucial SEO is. To manage this, track a client’s leads, sales, and, of course, SEO ROI (return on investment). Avoid looking too closely into measurements like traffic and impressions, as these do not necessarily show how well an SEO strategy is working – something SEO clients do not always realise!

Read More: How to Choose the Best White Label SEO Company

2. Build SEO Reports for Clients

SEO reporting is essential for any well-managed SEO campaigns. An SEO client report should be easy to read and arrive regularly. They should show important metrics such as keywordKeywords are the words and phrases that potential customers might search for to find your business. rankings, search engine traffic, backlink profile analysis, and a website health assessment. When a client can see the results of SEO in such a clear format, they are more likely to understand why it’s such an important endeavour.

It is common for agencies to conduct quarterly or monthly SEO reporting, with some even keeping their clients updated more regularly with weekly reports. However, this isn’t typically necessary – monthly should work fine, as many clients may find weekly reports too many. It’s best to speak directly to your clients about this, as they may have a specific preference for the frequency.

3. Be Crystal Clear About Expectations

Some clients have wild ideas about what SEO can do in a short period of time – these expectations should be managed sooner rather than later. Do not tell your client that they will instantly rank the highest on Google for extremely competitive keywords, as that won’t happen in a short period of time. Instead, be upfront about the long-term process, highlighting that good SEO means consistency. That way, you are less likely to disappoint your client when results aren’t drastic straight away.

4. Understand What Your Client Already Knows (and doesn’t know)

The last thing you want to do is overwhelm your clients with specific SEO terminology they do not understand. Are they new to the concept of SEO, or have they already experimented with things like link building strategies and keyword rankings?

By understanding how much SEO your client knows, you will have an easier time communicating with them. If they do not know much, you can use beginner-friendly knowledge, going over the simple basics, such as what search engine optimisation means. On the other hand, they might have a deep understanding of SEO, in which case going deeper into SEO knowledge, including technical SEO strategies and evolving trends may be more appropriate.

5. Utilise Statistics

It is always best to use evidence to back up any claims. When proving the importance of SEO to any client, back up what you are saying with cold, hard statistics. For example, you could point out how Google is still a major powerhouse and how most people search for businesses with a statistic about search volume and location.

6. Keep Up with SEO Communications

If you suddenly go silent on your client, they may stop believing your efforts are making an impact – even if you are working hard behind the scenes to get your client’s website higher in the search engine rankings. To avoid this, keep your client up to date with all your SEO strategies, showing small, meaningful metrics and results over time (as well as the bigger ones when you can). Keeping your clients in the know will mean they will trust the process more!

7. Use Case Studies

Proving the value of SEO means showing how it has worked in the past. There are a few ways to do this – either through your own cases or other real-world cases. If you have had a lot of success with a specific client through SEO, show that to your other clients, explaining how those results came to be through SEO practices. If that’s not possible, there are publicly available SEO case studies you can find to show clients how SEO genuinely has an impact.

8. Simplify the Language

Most clients who aren’t well versed in SEO will not find SEO terminology easily understandable. SEO words such as link building, domain authority, keyword ranking, search volume, crawling, on-page SEO, and bounce rateBounce rate is the percentage of visitors to a website who visit only one page. A high bounce rate indicates that visitors are not satisfied with your website. may go over their heads! To help bring your clients up to speed with SEO and what it does, simplify the language so they can understand (you may eventually be able to use the appropriate terms when they have more of an understanding down the line).

9. Keep Clients in the Know About SEO Changes

SEO changes all the time. As Google adapts, so does search engine optimisation. By keeping your clients up-to-date with the latest SEO developments, they are more likely to understand your methods and appreciate how much hard work goes into high-quality SEO strategies, as it is anything but a still process!

Is Educating Your Clients on SEO Worth it?

Yes! Educating your clients on SEO is more than worth it. Even if they have already chosen to use your services, showing clients how valuable SEO is means they are more likely to keep using your services. Plus, they may even choose more of your services to boost their website’s SEO – for example, they might begin with a technical SEO audit and then take advantage of your blog writing services on top of that.

Other SEO Information Your Clients Need to Know

It is not all about the value of SEO; there are other things your client should know when using your services.

SEO Takes Time: SEO is not a one-fix type of job. It is an ongoing service that optimises a website in the long run, which takes time! It is completely normal for it to take months before even excellent SEO practices have a tangible impact on search engine rankings.

Some SEO Results Are Small: SEO is not always about making drastic changes; more often than not, it is more focused on small, regular changes that can make a significant difference in the long run.

Competitors Use SEO: All your clients have competitors. It’s important to stress that these competitors are undoubtedly using SEO, often taking advantage of white label SEO services. When clients understand this, they are more likely to want to use SEO to their advantage to avoid falling behind.

Final Thoughts

Search engine optimisation is as valuable as ever for online businesses. It is a way of building brand credibility by boosting authority while ranking higher on search engine results. While SEO experts know all this, it isn’t necessarily common knowledge with the masses. That means you may have to explain to clients why SEO is so valuable so that they keep on using your services and avoid falling behind!

Looking to Outsource SEO Services?

It is common for successful marketing agencies to outsource SEO for their clients, as it means clients receive a better-quality service overall.

Are you looking for a B2B SEO agency to win more clients? At Click Intelligence, we are a white label SEO agency offering tangible, consistent results through SEO outsourcing that make a real impact on search engine rankings. With our expertise, you can take your business to the next level, as we can handle everything from SEO reporting to strategy planning using the most effective, advanced tools within the industry. Our results are proven; we have a track record we are proud of, and we hope to bring you on board! Get in touch today to take advantage of our White Label SEO Services.