In-House vs. Outsourced SEO: Which Is Right for Your Business?
SEO is what makes your business visible online. It’s an essential part of any strategy…
TL;DR – How to Get Your Backlinks Indexed
Most backlinks won’t help unless they’re indexed – only ~9% of linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. get indexed by default. Indexing is essential for SEO impact.
Audit and clean your backlink profile – remove or disavow spammy links to avoid penalties and improve overall authority.
Boost indexing with quality and variety – mix high-authority, medium, and low-level links (like forums and social) for a natural profile.
Speed up indexing – use methods like linking to your backlinks, improving anchor textAnchor text is the text highlighted by a hyperlink. The words highlighted are crucial for SEO, informing Google’s crawling bots about the content of the site linked to., creating unique content, and pinging URLs with tools like Pingomatic or OneHourIndexing.
Use professional tools and services – agencies and platforms like Linklicious and OneHourIndexing help automate and improve the indexing process efficiently.
SEO can often feel like plugging holes into a sinking ship, but this ongoing maintenance is essential. It’s not just for Google’s sake, either. If you don’t actively go through the effort of improving and perfecting your approach, you are letting your customers and site visitors down as well.
While SEO can feel like an arms race, it is one worth pursuing, because every step forward today means more than just appeasing the great algorithm for another day, it means improving the impact your site and your content has for your customers.
At the end of the day, all your efforts are for them. To be seen by them, hired by them, purchased from by them. We conduct market research, product research, strategize marketing campaigns and offer customer service for them. We do this all for our customers, so we should spend equal amounts of time investing in our SEO.
One of the most significant branches to any good SEO strategy is your backlink profile but left alone it isn’t going to provide you with the results you are hoping for. This is because of an issue with backlinks indexing.
There are millions upon millions of links published online, with untold numbers being published every single day. For as good as Google’s algorithms are, it cannot immediately parse through every single one of these pages and content instantaneously. This is why most link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs. efforts don’t see any benefit until months down the line, and not every link you work to get published will even be indexed.
This isn’t always the case. Sites that have a high reputation and extraordinary ranking can and are often indexed the same day they are published. Think longstanding news sites that have an international audience kind of reputable. On these kinds of sites, new content is indexed the day of, and often every single link posted in the content is indexed at the same time.
Most sites do not qualify for this sort of red-carpet treatment by Google. Most will have to wait months to be indexed, and that is if their content or links are indexed at all. There is simply too much content and too little computational power at the moment to offer this type of service to everyone, which is why new strategies need to be used to build up a strong backlink profile.
Naturally, most links will get indexed at a 9% success rate, with these numbers increasing as times go on (at the seven-day mark, at the fifteen-day mark, and so on).
Higher quality sites get indexed faster and at a greater rate than low-quality sites. Links also increase their chance of being indexed the longer they have been published. Though it can feel out of your hands, it is possible to index your links yourself and in turn, supercharge your efforts.
It can be hard to make strides forward when there are issues that are holding you back. That is why you will want to conduct a backlink audit on your backlink profile first. Just like any other area of SEO if you don’t understand the issues, you cannot fix them. Ignoring them and trying to build a strong SEO strategy without cleaning up the messes of the past can mean progress is slow and minimal.
These sorts of audits do require specialist tools and understanding, as well as potentially a lot of grunt work to get the bad links removed or disavowed. Having an SEO team on top of your backlink profile who know how to find the issues and fix them is going to be your most invaluable asset in this process.
A link audit is conducted by searching the internet for any instance of a link pointing to your website. If you have been online for a long time, then chances are you were once caught up in the quantity-link race that once dominated the SEO sphere. These links are not considered black hat, as they are at their core, spam.
By finding any old links like these, or simply links on poor quality sites, our SEO team can then work to have the links removed. This is done by contacting the webmaster directly and asking that they remove your link from your content. If no one responds, then a different process will need to take place.
This process is known as Disavow. It is done through a Google tool that was launched back in 2012 that essentially lets the search engine know that it should not count or use certain links towards your backlink profile.
Once all is said and done, you will also have a better understanding of your backlink profile, and more importantly, what it needs to be more robust and natural. Google isn’t just interested in your highlight reel. Lower quality links and even social shares all contribute massively to your backlink profile and validity.
A healthy, natural backlink profile needs a variety of links. They need to be varied, which is why not every low-quality link you stumble across in your audit will be removed, only the ones that are black-hat or are located on spam websites.
Authority sites have a high domain authority (DA), extremely healthy backlink profile, and are consistently trusted by Google and users alike. University pages, national news pages, and global companies all enjoy this authority, and their links are given more weight due to their longstanding reputation and trust.
These sites are smaller, but still have a good reputation and will boost your backlink profile significantly. Local news sites, niche magazines, and even high-profile blogs will all have the power of a medium-authority site.
Personal blogs that have next to no authority are still of use. They are the individuals who blog for a passion, the small businesses who have a blog, and so on. Though their links won’t boost your ranking significantly, they are essential to round out your backlink profile.
Comments and mentions in forums are essential. Like personal blogs, they don’t have a lot of weight in regard to your ranking, but a good, reputable company or website has them. They are mentioned and talked about by people online.
Social signals are also an important thing to have to build up a healthy backlink profile. Think shares, likes, mentions, and message sharing. There is even evidence that a healthy, vibrant enough community on social media can have either a direct or indirect impact on your ranking and visibility.
A natural profile will be varied and complex, with links from a variety of sources and with the right anchor text ratio. Be open to all suggestions and links so long as the link adds to the health of your backlink profile. The only exceptions are black-hat or spammy sites, which only bring your reputation and ranking down by proxy.
There are two main methods to get your linked indexed faster and more effectively. The first is to use organic and natural methods, and the second is to use index linking tools.
High authority sites are indexed daily and the links these sites point to are almost entirely indexed. In comparison to low quality or low-ranking sites, where the index rate is under 10%, the reason why you will want to use PR strategies to get your link published on a high DA site is apparent.
Another great way to get your content and links indexed is to create custom and unique content. Rewriting content or creating another article when you have thousands, if not millions of competitors make it difficult to rank well and reduce the chances of your links being naturally indexed.
A link pyramid or link laundering works by linking to sites that contain your link so that you build a cookie-trail for Google’s algorithm to follow back to your content. This is difficult to build up effectively and through white-hat techniques, but the payoff is worth it.
Anchor text ratio might also come into play, and if you are in charge of the content going up with your link, then it is worthwhile to use the right ratio for your page type and invest in what anchor keywords to use with your link for the best results.
Finally, you will want to use indexing tools to “ping” Google and inform them that they need to make a visit to your website. This is done in two parts. One, you want to ping Google to come and index your own website again if you have made some significant changes to it. In the second instance, you want Google to visit the sites and posts that contain a backlink to your site. Both are important to boost your ranking and visibility.
Improving your backlink indexing methods, as well as your overall backlink profile, is an effective strategy to boost your ranking and making full use of your linking investments.
The problem with many of these methods, however, is that they are laborious and take a lot of money to complete properly. Web owners and SEO experts alike don’t have the time to manually do this themselves. Still, thankfully there are a variety of agencies like Click Intelligence and tools available to make the process much easier.
SEO analysts will use a variety of tools to speed up and improve the backlink audit process.
Pingomatic is a tool that is useful to help prompt Google to visit your site and index it again. It does this by notifying several search engines that your website has been updated and therefore needs to be re-indexed. If you have made significant changes to your SEO strategy on-site, then this is the best way to force Google to visit your site and analyse your site again.
Linklicious is another tool that SEO analysts will use to boost your backlink profile. It works by following and tracking all of your links so that they can be indexed by Google.
One of the most popular tools is OneHourIndexing, which is used by our team here at Click Intelligence as part of our backlink audit process. Though the exact process is kept secret by the OneHourIndexing team, it essentially works to direct Google to the links you have built up as part of your link building strategy so that they can be indexed.
If Google or any other search engine does not index the links on your site or those directing to your website, then that link is not helping you at all. It is doing absolutely nothing for your visibility, your ranking, or your overall SEO strategy.
Without a backlink indexing strategy and tools, you can expect less than 10% on average of the links you earn to be indexed and be used to boost your ranking and visibility.
Cleaning up your backlink profile and working to add a variety of links on different platforms will also help your efforts significantly. Still, those efforts always need an indexing strategy in place to be seen and work towards your SE ranking.
This all takes a lot of effort, patience, and practice, which is why we offer all of our clients a backlink analysis service that includes backlinks indexing to see the best return on their investment.
Only with the full cycle can any link building effort be seen, so clean up, improve, and index your backlinks.
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