Your AI SEO Website Auditing Checklist
It’s not just humans that use search anymore. Artificial intelligence plays a huge role in…
When it comes to on-site SEO, one of the best ways that you can improve your ranking is to simply create a better website. This means you will have to regularly audit your website to keep information current and correct, and to also update it, so that it works as best as it can. Not only will upgrading and improving your website this way better the experience of the users who visit your site, it is also a great way to improve your on-site SEO.
Search engines like Google rank your website based on factors such as:
While the quality of your content and how you format each page is also important, site speed, security, and design all play important factors that should be addressed before you worry about your content. A slow website will turn away even interested users, and a poor or ugly design will likely result in a high bounce rateBounce rate is the percentage of visitors to a website who visit only one page. A high bounce rate indicates that visitors are not satisfied with your website. [note: could link to high bounce rate article]. Site security, however, is imperative for the safety of your website and for getting users to trust you, especially if there is an e-commerce aspect to your website. One of the ways you will secure and show your security measures is with an SSL Certificate.
What is an SSL Certificate?
An SSL Certificate is a cryptographic key that is bound to your details. When you install it onto your web server, this cryptographic key then allows secure connections to occur from your server to a browser, ensuring the data is protected for both you and the user.
More importantly, this domain certificate is the standard for securing data transfers, particularly during credit card transactions, logins, and data transfers. Users know and can recognise when a website has an SSL Certification due to the padlock and HTTPS next to your URL.Why Do You Need One?
You need an SSL Certificate in order to:
How To Get SSL Certificate Today
To obtain an SSL certificate on your domain, you will need to buy one as they are only used from trusted Certificate Authorities. You can get this certificate, for example, from Go Daddy, a popular third-party hosting site. You will need to:
The type of certificate you want will change what you will need to do in order to have it issued, and how long it will take. The Premium extended validation (EV) SSL certificate, for instance, will light the URL bar green to make it more obvious to users your site is secure, but will take longer than the standard certificate to issue.
Regardless of what kind of SSL certificate works for you, ensure you have one. It is important for your, and your customers’, safety.
It’s not just humans that use search anymore. Artificial intelligence plays a huge role in…
When a Google core update is being rolled out, digital marketers everywhere eagerly wait to…
Google's Core Web Vitals reports how a page performs, and here's our checklist to improving page experience this 2022!
There’s a good chance that you’ve already heard of PPC. As a marketing tool, PPC is invaluable, but there seems…
Selecting an SEO agency is an important decision for any business. Check out our guide on how to choose an SEO agency successfully!
Search is evolving quickly. Large Language Models (LLMs) and Google AI overviews now have a…
Automation is on the rise in just about every industry, and SEO is no exception…
Backlinks have been part of the SEO conversation for years, despite countless algorithm updates, and…
It’s not just humans that use search anymore. Artificial intelligence plays a huge role in…
There’s no denying that Google’s AI Overviews changed the face of search seemingly overnight. After…
When a Google core update is being rolled out, digital marketers everywhere eagerly wait to…
Digital PR for SEO is one of the most powerful link-building strategies for any brand. It generates not just links, but the right links, and serves as a supercharged authority-building engine that helps you ramp up your backlink profile. If you want to get your brand out there, whether that’s at the top of a search, mentioned by an AI chatbot, or referenced in an AI Overview, then PR for ranking SEO is an excellent strategy to invest in.
Search has undergone a massive shift in the last few years, changing not only how…
If you are looking to increase your traffic, sales & leads, let's have a chat!
The team will usually respond within 1 hour.