Skip to content

How to Create a Sitemap

There are many ways to improve your website, both for users and for search engines, so that your content can be found and your website more easily navigated. One of those methods is to create a sitemapA site map is a list of pages on your site and their relative importance. Use sitemaps to make…
Reading Time: 2 minutes

There are many ways to improve your website, both for users and for search engines, so that your content can be found and your website more easily navigated. One of those methods is to create a sitemap. However, the word sitemap can cause confusion. If you’re unsure how a sitemap can improve your website’s chances, or if you’re unsure as to what a sitemap is, this guide can help answer all of your questions.

[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget]

What is a Sitemap?

A sitemap for a website has all the pages and their child pages nestled underneath each other, meaning that when search engine algorithms like Google parse your website, they will have a map and a means to access all the pages easily.

Why Do You Need a Sitemap?

A sitemap is an XML file that is useful for many reasons, most notably it is useful for improving your on-site SEO. The reason why this is important is that Google does not rank your website as a whole, it ranks individual pages. It is for this reason why an article might end up in the number one spot on Google’s SERPs, but your home page might not. Furthermore, a sitemap is automatically generated and updated, meaning that if you publish content regularly, this can help Google stay up to date with what you have.

Sitemaps are also important if your website:

  • Has pages created
  • Has structural issues, meaning it is not as user-friendly as it needs to be.
  • Has few internal links to help Google find all of your pages.
  • Has few external links.
  • Has recently gone live.
  • Has a lot of archived content that is not well-linked internally.

It is important to note that while a sitemap can help Google’s algorithms rank your website, you should also commit to improving your website every day. Conduct regular SEO audits to ensure your website is as well-structured and simple to use as possible, because this will greatly impact your SERP ranking.

How to Create a Sitemap Today

Thankfully, some content management systems (CMS) have the ability to automatically create a sitemap for you, like WordPress. Creating a sitemap can be done by downloading the YOAST SEO plugin, or a similar plugin, from the WordPress directory.

Once this is installed, you will then need to turn on the XML sitemap capability, which can be found under the SEO > XML Sitemaps. This, in turn, will provide you with several options to help you customise your sitemap based on your needs, but if you are unsure of what they mean or what you need, it is best to leave them at default and to then save your settings. Once done, you will have an automatically generated sitemap on your page.

Tell Search Engines About Your Site Map

Your next step should be to submit your sitemap to Google’s Webmaster tools. This is useful not only to speed up the process, but to also check for any errors in your sitemap and provide you with other key information relevant to you as a webmaster.

Sitemaps are important to help search engines find and correctly index all of your pages, which is important whether you are a new or established website on the Internet. Not only are they useful for the search engines, but they can also be used to better your website’s flow and functionality, and should be created as soon as possible.

Simon Brisk, Co-Founder and Commercial Director
View all Downloads

Downloads

A blue section and the text "eCommerce SEO Handbook." The image shows a person using a laptop to shop online.

eCommerce SEO Handbook

The essential eCommerce SEO Handbook, download your free copy today!

Download

SEO Budget Management

Budgeting for SEO is a terrifying prospect. There are so many elements in play, and seemingly endless considerations, rendering it…

Download
eBook: E-E-A-T Your Way To SEO Success

E-E-A-T Your Way To SEO Success

Expertise. Authoritativeness. Trust. These are the three core pillars behind Google’s E-A-T concept. If you have been in the content…

Download
View the Blog

You may also be interested in...

New Feature Launch: Click Insights AI Overviews Gap Analysis

Google's AI Overviews are changing the game when it comes to all things search. From…

How to Increase Digital Marketing Agency Profit Margins in 5 Steps

Healthy margins. For any agency, profitability goes beyond revenue and is about achieving (and retaining)…

Generative AI SEO: Threat or Opportunity?

Generative AI is rapidly reshaping the search landscape. It has left marketers asking a specific…

No Tricks, Just Links: Why Link Building Matters for AI Search

AI-driven search is altering SEO at lightning-fast speed. Google AI Overviews, Bing Copilot, ChatGPT –…

How New Websites Are Ranking Faster in 2025

SEO in 2025 looks very different from just a couple of years ago. Google’s algorithms…

How Many Backlinks Does It Take to Rule Your Niche’s SERPs?

SEO is undergoing a dramatic evolution. Despite this, when it comes to those trusty old…

Content Writing vs Copy Writing: What’s the Difference?

Content writing vs copywriting. It's a debate that often confuses marketers. However, don't underestimate knowing…

What You Should Know Before Buying Content

Content is the fuel that drives digital visibility. It’s the vehicle behind customer engagement and…

View all Guides

Online Guides

The Best Link Building Agencies Helping Investment Banking Firms Strengthen Their Digital Reputation
View guide
The Best Link Building Companies Helping Technology Brands Strengthen Their Online Authority
View guide
Mission: Visibility — The Best Link Building Companies Lifting the Aerospace Industry to New Heights
View guide
4 Game-Changing Link Building Agencies Helping Data Centre Companies Dominate Search Rankings
View guide
Top Link Building Companies Powering Success for Web Hosting Brands
View guide
The Best Link Building Agencies for IT Support Companies
View guide
How To Become One of the Great Advisory Companies: Work with these Link Building Agencies
View guide
Work with 5 of the Best Link Building Agencies for Web Development Companies
View guide
Back To Top