Building an In-House SEO Team: Which Roles Do You Need to Fill?
With companies realising how important a high ranking website is in the search engines, many are looking to build an in-house SEO team to get their website into the top…
How Search Engines Are Improving Through Machine Learning
Search engines use machine learning for pattern detection in order to improve efficiency. Although it’s pretty impossible to explain everything about how machine learning influences our lives in one short…
Could the Increase in Voice Search Affect Keyword Strategies
Traditionally, voice search queries have not been a big factor when it comes to Search Engine Optimisation (SEO), as people tend to prefer typing their search queries into a webpage…
How Voice Search and Google Direct Answers are Changing SEO
The science of SEO changes on a regular basis, and most webmasters are forever trying to keep up to date with the changing algorithms. One thing that Google has made…
A Simple Guide to Local SEO
Local SEO can be an extremely effective marketing tool for small and medium sized businesses. And although many people believe SEO to be a mysterious art form that only those…
How to Optimise Your Landing Page for Conversions
When building a landing page, it’s vital to think about the ways in which you are going to connect with the consumer. Design aesthetics should come second to communicating the…
Truth About Link Building & Link Earning in 2015 & Beyond
Another episode of the Click Intelligence notebook presented by James Owen. In this episode James talks about the Truth About Link Building & Link Earning in 2015 & Beyond. Not…
Google Penguin 3.0 Update Rolls Out
As any Disney fan knows, penguins are cute, fluffy creatures, but if you are a web publisher or SEO professional, you have probably come to hate penguins with a deep…
How To Prepare For Google Penguin 3.0 Update
Another episode of the Click Intelligence notebook with James Owen. In this episode James talks about How To Prepare For Google Penguin Update. Not sure how to conduct a backlink…
How Disallowing CSS and Javascript Crawling Affects Rankings in Panda
There’s been some general confusion on whether or not disallowing crawling for css and javascript might negatively impact rankings via the Panda algorithm. The answer from Google has been definitely…
