Facebook Ads vs Google Ads: Which should you be using?
TL;DR – Facebook Ads vs Google Ads: Which Should You Choose? Google Ads excel at targeting users with high purchase intent through keyword-based search and display ads. Facebook Ads are…
Organic Social Media Algorithms
As part of International Social Media day, we have decided to throw in this extra blog post about organic social media algorithms. These algorithms are the deciding factor in whether…
Will Meta Impact My Facebook Ads?
Mark Zuckerberg renaming the organisation that oversees Facebook, WhatsApp and Instagram to Meta was perhaps the biggest digital marketing news from 2021. The name change demonstrates a shift in focus…
The Rise Of Social Media
The first social media platform, SixDegrees, was launched in 1997. It enabled its users to list family and friends and had profiles, bulletin boards, and school affiliations. It lasted five…
How Influencer Marketing Can Help Improve Your SEO
It’s near the end of the year now, and it’s time to start considering your content marketing strategy and SEO strategy for the next year, and, with any luck, that…
4 Tips On Using Social Media for eCommerce
Everyone has a social media presence, right? That’s not too far from the truth, actually. It’s estimated that 4.5 billion people across the world are on the internet, with 3.8…
Why Your Business Needs a Social Media Campaign Right Now
The way businesses market themselves has seen a significant shift during the current COVID-19 pandemic. What was once acceptable on social media, for example, is now seen as uncaring and…
9 Great Tools To Help Your Blog Writing
There are a lot of blogs on the internet in 2018, and there are a huge number of people who are earning a full-time income from their blogging. Although this…
Building Relationships with Influencers Can Improve Your SEO
Influencers are the next wave of celebrity endorsements. They are valuable to companies trying to sell a product or service because they have a similar appeal to their audiences as…
How to Schedule Tweets
Social media completely changed the marketing game. No longer were you forced to create one ad and then hope that it resonates with your customers via a newspaper or billboard…
