Multichannel Marketing for SEO Success in 2025
In this digital world where consumers spend hours of their day looking at screens, digital marketing truly pays off. However, that does not mean marketing offline is obsolete, as many…
Split Testing Facebook Ads: A 6-Step Guide
Facebook advertising is one of the most powerful tools available for marketers. When utilised correctly, promoting on this social media platform can generate a boatload of new leads, sales, and…
Organic Social Media Algorithms
As part of International Social Media day, we have decided to throw in this extra blog post about organic social media algorithms. These algorithms are the deciding factor in whether…
Should You Use Geographic Targeting for Paid Campaigns?
TL;DR – Should You Use Geographic Targeting for Paid Campaigns? Yes – most businesses can benefit: Geotargeting allows you to serve ads based on location, making them more relevant and…
Should Digital Marketers Care About The Metaverse?
In October 2021, the Facebook company officially rebranded to Meta. The name change wasn’t that much of a seismic shift; however, what founder Mark Zuckerberg announced alongside the rebranding can…
The Value of Customer Retention in 2022
Did you know that 65% of a company’s business comes from existing customers? Furthermore, 82% of companies agree that customer retention is cheaper than customer acquisition. However, if this is…
How Influencer Marketing Can Help Improve Your SEO
It’s near the end of the year now, and it’s time to start considering your content marketing strategy and SEO strategy for the next year, and, with any luck, that…
Awesome Social Signals for Your Website
Any successful website is designed and curated for the user. Thankfully search engine algorithms have caught up and now reward these efforts with high rankings and greater visibility. With so…
Mastering Paid Social Media Advertising
In 2020, you really need to up your game when it comes to social media advertising. The techniques for targeting customers are everchanging, and your business is going to want…
Social Media Marketing
Social Media is a collection of online communication channels that are dependent on interaction, collaboration and sharing information. Social media comes in many guises: blogs, business networks, image sharing platforms…
