Facebook Ads vs Google Ads: Which should you be using?
TL;DR – Facebook Ads vs Google Ads: Which Should You Choose? Google Ads excel at targeting users with high purchase intent through keyword-based search and display ads. Facebook Ads are…
10 Tips For Top Converting Google Ads
Google Ads is undoubtedly one of the most powerful online marketing tactics available so long as you know how to harness its power effectively. This guide will detail how to…
Split Testing Facebook Ads: A 6-Step Guide
Facebook advertising is one of the most powerful tools available for marketers. When utilised correctly, promoting on this social media platform can generate a boatload of new leads, sales, and…
The White Label Success Series: Paid Search
As with anything, word will soon get around about how great something is, and with paid search, this is no different. More and more businesses are aware of this marketing…
Should You Use Geographic Targeting for Paid Campaigns?
TL;DR – Should You Use Geographic Targeting for Paid Campaigns? Yes – most businesses can benefit: Geotargeting allows you to serve ads based on location, making them more relevant and…
Will Meta Impact My Facebook Ads?
Mark Zuckerberg renaming the organisation that oversees Facebook, WhatsApp and Instagram to Meta was perhaps the biggest digital marketing news from 2021. The name change demonstrates a shift in focus…
So Long Expanded Text Ads: What It Means
On 31st August, Google announced a change to their Expanded Text Ads (ETAs) service – as of 30th June 2022, marketers can run existing expanded text ads, but you will…
Click Fraud, We Have Found A Solution
As a business online, you will naturally have plenty of competition within your niche who are all fighting for the attention of a similar pool of customers and trying to…
Saying Goodbye to Broad Match Modifier: Our Takeaways
When Google announces anything new, it is an exciting time for those in the digital marketing sector. The majority of the time, however, the announcement will revolve around changes to…
What is a PPC Expert?
If you are looking for a digital marketing strategy that provides maximum return on investment, then look no further than PPC (pay-per-click) advertising. Enabling you to reach consumers who are…
