March 2025 Google Core Update UK
When Google rolls out a new core update, everyone in the SEO strategy world holds their breath. That happened once more in March 2025, when Google released its biggest update…
Everything You Need To Know About Google’s New AI Mode
It doesn’t matter what industry you’re in; artificial intelligence (AI) is almost impossible to escape, and search is no exception. With AI growing at such a fast rate and search…
How to Align Your Content with Google’s New Spam Focus in Raters Guidelines
Appealing to and staying within Google’s specific guidelines to rank higher on search results pages is the goal of many website owners. The problem is that Google changes its guidelines…
December 2024 Google Core Update UK
It’s that magical time of year again. Presents, turkey, that weird fortune teller fish found in Christmas crackers. It’s an invitation to unwind, celebrate with family and friends, and… Wait,…
Google’s November 2024 Core Update is Rolling Out: What Will It Mean?
It’s happening again. On November 11, 2024, Google announced its third broad core algorithm update of the year. It follows the March and August 2024 core updates and aims to…
Google’s August Core Update 2024 Is Complete: What Does It Mean?
It’s that time again. August 2024 saw yet another core update announced by Google. Carrying on from the search engine giant’s March 2024 core update, the August edition aims to…
Google Trends 2.0: Understanding the New “Trending Now” Tool
Google Trends is a free tool that provides users with insights into what’s trending. As it’s Google, the tool provides this information by analysing its own web searches on the…
Everything You Need to Know About Google Search Console’s Recommendations Feature
Google Search Console is a valuable tool used by digital marketers wanting to boost their SEO efforts as it provides search results data. Naturally, this feature evolves over time to…
What Are GA4’s New Features?
It’s official. Universal Analytics is out, and Google Analytics 4 (GA4) is in. As marketers and website owners everywhere are settling down after the long-awaited switch was complete, Google announced…
The Complete Decommissioning of Universal Analytics is Almost Here: Steps to Take
It’s been a long time coming, but on July 1, 2024, Google will complete its decommissioning of Universal Analytics (UA), paving the way for Google Analytics 4 (GA4) to take…
