Best Youtube Tools to Grow Your Youtube Channel

It’s fair to say that YouTube has the rule of the roost when it comes to online video hosting. With hundreds of thousands of minutes of footage uploaded each day onto the platform, it’s the go-to for free entertainment and content in the medium of video.

While YouTube once had an air of amateurism about it, the last ten years have seen companies, influencers, brands, and organisations migrate onto the platform to share their carefully curated, expertly designed content with the world. And, seeing as video content is so engaging and accessible, this form of marketing is often considered the medium with the best ROI.

It’s clear, then, that ambitious marketing campaigns should employ some form of video content to reach their target demographics – and to do so, you’ll need to understand the tools that’ll help you make your videos most successful.

YouTube Overview

As the undisputed king of video content, YouTube is the crucial battleground upon which companies are now sharing their marketing videos. It’s a platform that hosts millions of lifetimes worth of content – from cats to sports highlights to lectures and book reviews.

And yet YouTube is also a data machine created by Google – and as such those who publish on YouTube can benefit from the hordes of fascinating data and the tools with which you can analyse that data, that Google is willing to share. It’s this capability – allowing you to measure the effectiveness of your video content – that sets YouTube apart from any other video-sharing platform.

And these tools and capabilities keep getting better. The YouTube tools of 2018 are no match for the best YouTube tools in 2020. As such, we’re keen to show you what you should be looking for at the very cutting edge of YouTube tools – to help you curate videos that hit all the right notes, and enable you to achieve the ROI that you’re looking for.

Types of YouTube Tools

Naturally, the toolkit with which you’ll improve your YouTube channel, optimise your videos, and build your audience is wide and varied. It’s best, therefore, to take a quick overview of what’s out there, for you to be able to divide your time wisely between the services, software solutions and programmes that’ll help you build out your channel expertly. The main domains of YouTube tools cover:

• KeywordKeywords are the words and phrases that potential customers might search for to find your business. researching tools, to ensure you’re on-the-ball with your title
• SEO-optimisation tools, which help you get your video seen by more people
• Content creation tools, which are designed to make video design easy
• Data analysis tools, from which you’ll learn how well your videos are performing online
• Aesthetic and design tools, to help you add the finishing touches to your videos

We’re now going to take a quick tour through each of these groups of tools, explaining what you have to gain from using specific tools and bringing specific software solutions into your video marketing campaign. Remember, as always, that Click Intelligence experts and advisors are always at hand to offer you video marketing services when you’re compiling your campaign.

Keyword Researching Tools

We’ll begin with one of the more straightforward kinds of tools that you should be downloading, or using online, to support the success of your video. Keyword researching tools are common with the written word. Indeed, you’re likely to be familiar with the likes of Google Analytics, and its offshoots, which help you understand what web users search in Google’s search engine.

The same applies to YouTube. Millions of web users are typing in searches every second in YouTube’s search bar, looking for everything from bicycle repair advice and DIY tips to an overview of Kantian ethics. It’s their keywords, and their searches, that bring up the content that they’re looking to find. As such, you need to ensure that your title and your description are perfectly written to attract as many users as possible to your video. Your video needs to appear on the first page of YouTube’s results to be seen by a high volume of people. And to do this, you need to use the best YouTube keyword researching tools out there.

SEO Tools

If you thought that the only thing your videos can be optimised for was the title text, you should think again. In fact, YouTube algorithms are just as complex as Google’s. They were produced by the same team, after all. These crawling algorithms don’t just judge the text that you use to introduce your video and title it – they judge the quality of the video, its length, and the quality of your channel, too.

To really get your head around these criteria, you should look out for tools on the market that have been designed to help the layman optimise their video content for more views. SEO tools for YouTube are amongst the best YouTube tools that you can use to bring new life and vigour to your video marketing campaigns. So, you must find and make use of these tools as you continue to broaden out your channel and share more content with your followers and fans.

Content Creation Tools

Now we come to the field in which there is the most choice. Actually, it’s fair to say that the apps, programmes, software packages, and online editors that have been designed to help you make great YouTube content are so numerous as to be bewildering. They’re also so numerous that it’s challenging to pull out the finest options for your company – especially if you’re designing on a budget, and you’re therefore looking for free software. What we can do is highlight some of the features you’re going to want to look out for:

• Tools that help you make excellent and high-quality YouTube introductions
• Tools to help you make sound design easy, adding wonderful music to your video
• Tools that share with you stock footage and stock sounds, so you don’t breach copyright
• Tools that enable illustration and animation, which brings character to your video
• Tools for brand design and brand illustration – essential for your visibility on YouTube
• Tools that help you stitch together the sound and image that you use in your content

That’s already a rather long list – and it gets longer as your ambitions become more complex and high-end. The truth is that, in content creation, you may do better to simply find an agency that can help you design your video from start to finish. At Click Intelligence, we offer these services, using the best YouTube tools to grow your channel.

In the meantime, it may help you to download a YouTube tools app, which will cover all of the bullet points listed above, giving you a straightforward overview of the content creation and editing capabilities that they offer. From there, you’ll be able to branch out to cover what it is that your video really needs.

Data Analysis Tools

At Click Intelligence, the data that helps to drive your future campaign success is our bread and butter. We’re keen on the analysis stage of your digital marketing campaigns, and we use some of the most advanced and exciting tools to help you build out your future video content, helping you to secure more viewers, and those all-important click-throughs to your website. You can use a video channel tool to help you unearth the data that’ll guide your future video marketing output.

Many of the data tools on the market at present require some level of skill to operate. If you have these skills in your team, you’ll be able to look at the granular data for each video you produce, understanding how and why they succeed or fail. Meanwhile, if you lack these skills, it’s certainly preferable to purchase automated YouTube management tools to help you get to grips with your data.

Aesthetic and Design Tools

Finally, when it comes to adding beauty to your videos – making them as professional, engaging and stimulating as possible – you need tools to help you create high-quality content. Some of these tools exist online, and many of them are available for free. But if you want a really professional job – and you have the skills in your team to use their programmes – you cannot go wrong with the likes of Adobe Illustrator and After Effects.

It’s these high-quality programmes that are typically used in the design suites of video editing and creation companies. You will often be able to tell which videos have been produced by this technology, and which have, instead, been made with a cheaper, less dextrous, and lower-quality option. Make sure that you understand what you’re purchasing, and what specific features that tool offers you, before downloading the programmes that’ll help you design and perfect your content.

Your Suite of Tools

The tools listed above will help you get to grips with your video content design. From start to finish, tools are available to help you create, share, monitor and optimise every single second of video content that you produce. And in an ever-expanding internet of video marketing content, you need to use these tools to boost your chance of running a highly successful marketing campaign for your brand, your products, or your clients.