Health & Beauty SEO: 7 Top Tips To Outsmart Your Competitors!
If you’re looking to compete in the fierce world of health and beauty SEO, here are some points you should know. Google is constantly evolving and changing, making SEO a…
10 Tips For Top Converting Google Ads
Google Ads is undoubtedly one of the most powerful online marketing tactics available so long as you know how to harness its power effectively. This guide will detail how to…
Split Testing Facebook Ads: A 6-Step Guide
Facebook advertising is one of the most powerful tools available for marketers. When utilised correctly, promoting on this social media platform can generate a boatload of new leads, sales, and…
The White Label Success Series: Paid Search
As with anything, word will soon get around about how great something is, and with paid search, this is no different. More and more businesses are aware of this marketing…
Should You Use Geographic Targeting for Paid Campaigns?
TL;DR – Should You Use Geographic Targeting for Paid Campaigns? Yes – most businesses can benefit: Geotargeting allows you to serve ads based on location, making them more relevant and…
6 Powerful Link Building Tools
Hopefully, your website is populated with content that is topically relevant and streamlined to be SEO rich, have clean HTML, is quick to load and optimised for easy access from…
Will Meta Impact My Facebook Ads?
Mark Zuckerberg renaming the organisation that oversees Facebook, WhatsApp and Instagram to Meta was perhaps the biggest digital marketing news from 2021. The name change demonstrates a shift in focus…
The Value of Customer Retention in 2022
Did you know that 65% of a company’s business comes from existing customers? Furthermore, 82% of companies agree that customer retention is cheaper than customer acquisition. However, if this is…
What is an SEO Consultant?
What Is An SEO Consultant? Search engine optimisation (SEO) is always changing. Whether it’s with algorithm updates, a change in ranking signals, or a move towards machine-lead generative search, there’s…
Google Search Quality Guide
Most people have heard of Google’s Search Quality Raters Guidelines, but not many have actually followed through and read the entire 168-page document, and who could blame them? Of course,…
