7 Powerful Product Descriptions Tips

For your ecommerce store to work, it is got to make sales. You can get tens of thousands of people to your site, but if none of them convert, then you are not getting anywhere. This means your product descriptions are one of the most critical aspects of your website.

You have limited space and limited time to convince your visitors that they need to buy your product, and our content writing services can help you with this.

Balancing your search engine optimisation and convincing people to buy your products is not easy to do, but when you get that balance right, it is going to make a big difference to your store.

Here are seven ways you can make your product descriptions more effective, helping you to get better rankings and sell more products.

Know Who You’re Selling to

This point is a bit like the saying “coals to Newcastle.” There was no point taking coals to Newcastle because that is where they were mined. Likewise, with your product descriptions, you have got to understand what your audience wants and how you can give it to them.

When you understand what it is your target audience is looking for, then you can start to mould your product descriptions accordingly. For example, if your audience is looking for “healthy snack alternatives,” then you are not going to start your pork scratching description off with “delicious, juicy layers of fat.” Instead, you are going to focus on something like “all the flavour, a tenth of the calories.”

Understand what your ideal customer looks like and write your product descriptions with them in mind.

Go Further Than Specifications

Specifications are an essential part of your product pages, but they should not be the dominant part. People don’t just want to know that your pork scratchings come in a 100g bag, contain 100 calories, and can be bought in packs of 12,24, and 48, they want to know how your pork scratching are going to benefit them.

How can your low-calorie scratchings make a tangible difference to the pork scratching lover who wants to eat more healthily?

Specifications are essential, but they are not interesting on their own. Instead, you want to tell a story, and that story should show how the specifications of your product benefit the user.

Make it Sound Natural

You do not want to read something that sounds like a robot listing a load of ingredients, so why should your product descriptions sound this way. There is nothing wrong with putting some creativity into your descriptions and making them flow and sound natural.

Humans love stories, and your product description should be the story of how your product fits into your customer’s life. Do not get carried away with stuffing keywords in at every opportunity, focus on readability, and give the reader something they enjoy reading.

When someone comes into a physical shop to buy a product, there is a conversation where the salesman discusses the product with the customer, and the product description should not be any different.

Make it a conversation rather than just a list of facts.

Power Words

People often make buying decisions based on emotions, so how your product description makes a person feel is going to play a significant role in whether or not they buy the product.

This is where your ability to tell a story comes in. If there is a compelling history behind your product, then use this opportunity to tell it. What was it that made you come up with the idea of your super healthy pork scratchings, how did they change your life?

When you weave a story into your product descriptions, it allows you to use some power words that help convince your readers to make a purchase.

Some power words you can use to spruce up your descriptions:

• Awesome
• Belief
• Courage
• Fearless
• Openhearted
• Striking
• Triumph

These words elicit positive emotional responses that people will associate with your products.

Make It Scannable

What do you do when you see a page that is just a massive block of text? Either you decide you are going to make a big commitment and read, or, more likely, you are going to give up and find the information somewhere else.

As soon as you present someone with a big block of text, you are asking them to make a commitment to reading it. If you break your copy up into small chunks, though, people can skim through and read the bits that interest them.

Ecommerce product descriptions need to be informative, but they have got to be easy to consume; otherwise, people simply are not going to read them. When this happens, it means you have worked really hard to get someone to your site, only for them to leave without ever engaging with the content.

This is why it is essential to make sure your SEO product descriptions are broken down into small chunks, and that paragraphs are broken up by bullet points and numbered items.

The easier you can make it for your customers to find the information they need, the more likely it is you are going to get the sale.

Search Engine Optimisation

It is all well and good having great product descriptions that sell, but you have also got to be able to get people to your pages. This is where search engine optimisation (SEO) comes in.

Good SEO product descriptions understand what your target audience is searching for and how they are searching for it. This means finding the keywords that people are using to search for your products and crafting your copy around them.

One of the things to remember here is that people do not necessarily search how you expect them to, so you have got to take the time to research what queries people are really putting into Google. Find the ones that give you a good shot at ranking organically and incorporate the keywords into your product descriptions.

You have still got to make sure you are focusing on readability, but there are plenty of opportunities to naturally fit your keywords in.

Another way to boost your ranking power is by getting linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. to your product pages. Your link profile is a significant factor in how well your pages rank, so always be looking to build new links from other authoritative websites.

High-Quality Images

As much as you can paint a picture of your product with the description, you cannot give your customers an idea of what it looks like without high-quality images. When someone buys something in a brick and mortar store, they get to see the product with their own eyes and feel it in their hands, so you have got to get as close to this experience as possible.

Low-quality images are a quick way to put your potential customers off because they feel like they just do not know what they are getting.

Every part of your product page is essential real estate, so you need to optimise each part. This is particularly true of your images, which are one of the first things people look for. They need to be able to picture themselves with your product, and the only way they can do that is if they have got good images to look at.