6 Ways To Nail Shopify SEO

When you get your Shopify SEO right, you can access a steady stream of targeted customers with a high intent to purchase. After all, who better to have come to your T-Shirt website than somebody who has just typed into Google “buy t-shirts”?

Shopify SEO uses many of the same principles as regular SEO, but you’ve always got to remember the end goal, and that is making sales. You can get a million clicks to your store, but if you don’t make any sales, then you’re not achieving your goals, so Shopify SEO has to balance selling with attracting visitors.

Here are 6 tactics our SEO experts recommend.

User Experience

Optimising your Shopify store needs to achieve two things: getting more clicks to your store and turning more of those clicks into sales. Improving your user experience is an optimisation technique that can do both.

Both bots and humans need to be able to navigate through your website logically and easily. If the layout of your site is confusing, then it’s going to mean people spend less time in your store, affecting both your sales and your rankings.

Make sure you’re organising your collections and product pages in a logical fashion and make it easy for your visitors to find what they’re looking for.

Likewise, people won’t wait around forever for your pages to load. Every second someone waits for your page to load, the chances that they leave without engaging with the content go up. This means you lose out on a potential customer, and your high bounce rateBounce rate is the percentage of visitors to a website who visit only one page. A high bounce rate indicates that visitors are not satisfied with your website. can affect your rankings.

Reach Your Target Audience

A lot of SEO is about being there with the answer to your target audiences’ questions. When we mean there, we normally mean at the top of Google, so when your audience types into the search engine, “buy the best t-shirt in the world,” you want your print t-shirt with the words “best t-shirt in the world” to come up first.

To do this, though, you’ve got to know what your audience is searching for and optimise your pages for those keywords. If your page doesn’t say it is the best t-shirt in the world at any point, then you’re not going to find yourself ranking for your target keywordKeywords are the words and phrases that potential customers might search for to find your business..

Find out what your target audience is searching for and find natural ways of working those words into your product pages, descriptions, and blogs. Don’t try to stuff them in at every opportunity, but just make sure they appear naturally.

Remember, getting people to your page is only half the job; you’ve still got to earn the sale, so your copy has to be tailored for the reader.

Optimise Product Pages

These are some of your most essential pages because they’re the ones that convince people, “ok, I need to buy this product.” Selling things isn’t easy, so you’ve got to make sure these pages are up to scratch.

Now that you’ve done your keyword researchKeyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we’ve listed here., you know what words you’ve got to fit into the text, but what do you need to do to get the sale? There are several things that you can do to help boost your conversionA conversion is a desirable result on a website that leads to an action such as completing an order, filling out a form, or simply clicking on a link. rates:

• Use high-quality images
• Incorporate video
• Use call to actions
• Use social proof through product ratings
• Space out the text, so it’s easy to read
• Make your description in depth
• Include shipping costs

Make sure you’re making it as easy as possible for your visitors to get from your product page to order completion. Streamline the checkout process and minimise the barriers to your customer making a purchase.

Build LinksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. to Your Pages

So, you’ve got some excellent products, and you’re putting in keywords, but how else can Google know you’re worthy of ranking in the top spots?

One of the key aspects the search engines use to help rank websites are backlinks. These are all the links that point back to your site from other websites. When Google sees an authoritative website in a similar niche to your store linking back to you, then it takes it as a sign that your content is good.

Imagine you’re selling T-Shirts, and Google sees that Vogue linked to one of your products. Google knows that Vogue isn’t going to link to any old site, so it takes it as a sign that you’re store has some quality offerings.

This process of link building is essential for your store, and the more high-quality links you have, the better your site is likely to perform.

Make the Most of Your Blog

Your product pages have to have an emphasis on converting, but you have a lot more freedom with what you do with your blog, and this makes it a great tool to work on your SEO and link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs..

If you have a thousand keywords, then there’s nothing stopping you from writing a thousand blogs, each answering the questions your target audience has in great detail. This is hugely important for bringing in traffic and gives you so many more opportunities to rank well.

When you’re producing high-quality articles that answer essential questions, you’ll also find that people start to link to those articles. If you can use your blog to establish yourself as an authority in your niche, then you’ll find people are eager to link to you and reference your insights in their own work.

This helps grow your link profile, boost your rankings, and add more authority to your brand, and the best content writing services can help you with this.

Keep an Eye on Your Apps

Shopify offers some brilliant apps that can help the performance of your store and give you many customisation options. However, these apps can also put a burden on your load speeds.

As we mentioned, your pages mustn’t take too long to load, so you’ve got to make sure you’re not overloading your store with lots of apps. Make use of the apps that add value to your site, but make sure you’re deleting any that you’re not using, or that don’t add value.

For the most part, people want a simple, easy to navigate experience, so you don’t need lots of fancy apps to get the job done. Stick to the essentials and free your pages up to load more quickly.