When you are looking to expand your business internationally, it will require more than just overcoming the language barrier. You need to ensure that your business has fully understood how to conduct business overseas, and you need to consider the fact that just as you have competitors in your own country, there are bound to be others in different countries.
In order to strike success, you will need to put your SEO campaign in place before you take business there. With a strong international SEO campaign behind you, you can boost your brand on a global scale by increasing your visibility online. One such managed SEO campaign is multilingual link building.
Multilingual link buildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs. can be a great way to reach an international audience. But how do you do that successfully? This guide will detail 6 top tips for seeing success with multilingual link building.
Decide early on where you are targeting
Trying to go international all at once will not bring back any success. It is far better to target one country when you have decided that you want to expand your business. Spend plenty of time thinking about who you will target and whether your business will be relevant in that country. Once you know who you are targeting, you will be able to do the following two steps:
- Ensure that your website is optimised for the country
If you want to implement a successful campaign, you first need to ensure that your landing pages are translated into the language of the country you want to target. For example, if you have chosen to branch out to Germany, you will need to have your website translated into German in order to hold their interest when they are directed to your site.
Once you have done this, you will be able to focus on finding the placement sites that your link building content will go on.
Although most websites on the internet that are of high domain authority are UK and US-based, the international market is expanding, and the number of websites that are popping up in countries such as Germany and Norway is increasing daily. In the future, it will no longer just be tech experts that hold the internet across the seas, but if you want to start off with high-authority DA sites, then it would benefit you to get in contact with our blogger outreach team to see how our link building services can help you find the domains you need easily and quickly.
Research keywords
Researching keywords is an important step to take within our SEO link building services, and so it’s important to remember that you should never take what is working for the UK or US markets. The keywords that you are ranking for could be very different. Therefore, you need to spend the time researching the keywords you are ranking for in the chosen language.
Always focus on quality, not quantity
While you might be tempted to produce as many linksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. as possible to branch out and reach an audience, you will always benefit from focusing on quality over quantity. When your content is completely optimised for the different audiences, and written to a high standard, you will find that the benefits you gain are always better than creating plenty of links.
Google, no matter the language it is written in, will be looking for content that fits its EAT requirements.
Produce fresh content
When it comes to making sure your multilingual link building content is as engaging as it would be for the UK or US audience, you need to find ways to make it relatable and relevant. This can be achieved by producing fresh content as opposed to simply translating the existing content you already have. With the backlink building service we offer, you can create multilingual link building content that will be accurate, well written and engaging.
Remember that just because you are ranking well in the UK, it doesn’t mean it will do just as well elsewhere. This is because cultures are different all over the world. So while Google doesn’t have a problem with duplicated content in different languages currently, you could find that it is much easier and more beneficial for you to produce content that is fresh.
Consider cultural sensitive content
Producing content for a different language market means more than slightly altering the way the content is written or translating the content. You will need to ensure that all work produced will take into consideration cultural sensitivity to avoid creating content that could be viewed as offensive, as this could damage your site’s reputation.
What might be the standard etiquette of writing style in the UK or US, might not be the same across the seas. For instance, a common issue that people might come across is understanding the differences between cultures. A joke or a colloquial phrase could be seen as offensive to somebody else in another country than it would to your regular UK audience. Always be aware of what you are writing and you shouldn’t have a problem, but this is still why many people decide to work with a native speaker.
- Hire a native speaker
To ensure that the content you are creating is 100% accurate, you should always opt to work with a native speaker of the country who you want to expand your reach to. They not only will be able to produce content that won’t cause offense, but they will also ensure that grammar and spelling are correct. If you were to simply translate your content using digital services, you might find that it doesn’t translate as it should. Simple mistakes can completely change a sentence, but if you are publishing content that doesn’t make sense, you could find little to no success in your campaign. This can be all avoided by working with somebody who can write up the content to the high standard you want and get it entirely factually correct. The skilled content writers that you work with will be able to produce better content as a result that is engaging, informative and well written overall and therefore, your ranking and reputation should increase.
Choosing to increase your brand awareness internationally will be made easier when you implement international SEO campaigns such as multilingual link building. If you are interested in this, then get in touch with us today to discuss the link building packages we have.
