How A Full-Funnel SEO & PR Strategy Can Drive Leads & Sales
Want to succeed with your digital marketing? Success, at least in today’s evolving landscape, requires…
When we first started Click Intelligence in 2013, we had aspirations of helping as many businesses as possible build up their online presence and improve their SEO, Content Marketing, and PPC. Over the last 10 years, the hardworking employees we’ve had the joy to work with have helped grow and evolve our company. However, there is 1 universal element that hasn’t changed throughout our decade of running Click Intelligence: our drive to provide fantastic SEO results for businesses.
Our drive and ambition pushed our teams and us to grow our client base – we’ve now worked with more than 40 industries and have gained a 97% retention rate across this, and we have no plans of stopping or slowing down! In fact, we want to keep this momentum going and transform the business life of many more out there.
We’ve seen the positive impact expert SEO and digital marketing help can have on particular industries dealing with strict regulations, tough competition, and limited resources. We want to spread the word even further to more industries and businesses that SEO can help. To showcase this, we’ve selected 10 out of the 40+ industries we work with and will demonstrate the type of help we have provided that enables them to succeed online.
The adult industry is 1 of several sectors in this list with strict regulations to follow when marketing, including how and when you advertise products to an audience. The growing demand for products in this market means they also contend with more competition. However, there is plenty that we’ve been able to do for businesses within this industry when they have come our way, starting with SEO.
With our Technical Auditing and Link BuildingLink building is a process of acquiring links pointing to your website. These links are obtained by creating content, participating in social media or commenting on other blogs. services, adult businesses could more easily build trust between themselves and their customers. The boost in authority could help establish their standing in the search engine result pages (SERPs), gaining more organic trafficOrganic search traffic (sometimes called natural or unpaid search) is the traffic that's driven to a website because of unpaid placement on a search engine results page. from relevant audiences. At the very core, though, for this industry is Content Marketing. Producing high-quality blog content, providing more information about the adult industry, unique attributes of a business, and how-to guides for beginners and established customers create a loyal customer base that is continually growing.
How we approach the automotive industry businesses varies depending on which company comes to us. For example, the strategies suggested for a dealership with a physical location include Local SEOLocal SEO is the process of optimizing your website to rank on the 1st page of Google for a search term and geographic location that is relevant to your business., Link Building, and Content Writing. Working on a Local SEO campaign builds awareness of the dealership in the local area and makes it easier for local customers to find them. However, our in-depth understanding of the automotive industry means we will also recommend businesses invest in SEO and PPC to reach a wider audience. Companies selling niche cars want to reach out to niche audiences that aren’t necessarily in the local area. The combination of PPC, putting out relevant adverts to high-quality leads, and SEO means there is a short and long-term plan that finds the appropriate audience and connects them with the business.
As a relatively new sector, we spent time learning as much about this in anticipation of clients coming our way from this area. Knowing that this industry is growing in demand and will likely only keep doing so, resulting in more businesses trying to join the race, we recommend that crypto businesses use all of our services, including SEO, Link Building, PPC, and Content Marketing. Our ability to remain up to date but also treat every approach with a tailored mindset has made us succeed with crypto businesses, building up audiences, trust, authority, and credibility for them. We always consider the objectives, the company itself, and the trends taking place in crypto, which is ever-changing.
Running a business solely online means you have complete faith in the power of the internet, but that doesn’t mean you can sit back and wait for the customers to “wander” past the shop. The chances of getting footfall traffic online are much slimmer, especially if you are further down the rankings online. The truth is eCommerce businesses need SEO and other digital marketing services just as much, if not more, than most industries. Without customers, there is no business, and with such fierce competition, this means they need to be having:
We’ve worked with many clients within the eCommerce sector, providing them with outstanding results. Look at our case study on WarmRooms to learn more about how our work made a difference to their transactions, unique visits, and keywordKeywords are the words and phrases that potential customers might search for to find your business. rankings.
All businesses need trust, but none more so than the finance sector. Our previous work with finance companies has seen us focus more on Link Building to build this trust and authority. By getting high-quality links on influential sites, businesses get the bonus of Google also trusting you due to your relevance boost. When we’ve combined this with Content Writing campaigns, SEO, and PPC, a company benefits from increased traffic (both organic and immediate) and higher rankings.
It may seem like the healthcare industry can sell itself, but for the private medical healthcare companies out there, help from industry experts is vital. We’ve provided SEO campaigns for doctors, dentists, and opticians, as well as businesses that offer services to medical professionals. Each company comes with its unique set of regulations, while others require innate knowledge to produce content for blogs and backlinks, but our team of specialist writers are fully educated on this, meaning we’ve provided time and time again for healthcare businesses. We have worked on and recommend the following services:
As another industry with strict regulations, we’ve helped iGaming businesses storm the competition just by using SEO and Content Writing. Regulators do not allow techniques like PPC, but Technical SEO Audits, Copywriting, and Link Building mean they are not held back from succeeding online. Optimising their websites with highly relevant keywords, creating high-quality content that informs and creates excitement, and building links that take into consideration the advertising rules are just some of the ways we’ve helped and continue to help iGaming businesses.
Businesses in this industry rely on the internet to run their entire operation (just like eCommerce). Therefore, any businesses that came to us needed solid solutions to help them dominate and, more importantly, survive. We’ve helped companies to run highly successful PPC and SEO campaigns to draw in traffic, boost rankings and reputation, and improve Domain Authority (DA). Still, we also know the importance of content for this industry. Content that is useful to the reader, highly informative, and explores expert knowledge that leaves readers feeling engaged sets a business up as an industry leader – this is what increases conversions and loyal customers. We recommend combining all of our services if you are in this industry.
The travel industry is so vast that it is one of the most competitive landscapes out there. We’ve worked with many from all corners, including Bakers Dolphin, a coach hire company, on a PPC campaign. We increased their traffic, improving their conversions through a carefully formed campaign. This is just 1 way we can help travel businesses. If a company invests in our recommendation of SEO, PPC, Content Marketing, and Blogger Outreach, they can come out on top.
For utility companies, including gas, electric, water, energy, and renewable energy, while these are necessities for individuals and businesses alike, that doesn’t mean they have an easy time getting new customers. They need to be putting their brand out there to attract customers from a competitor and work on improving visibility. Using SEO and PPC, businesses can boost their organic traffic in the long run while gaining immediate traction from customers now with the ads, especially if they highlight irresistible offers. Read our Utility Price Comparison case study to see how our Link Building services transformed their visibility and keyword rankings.
Whether your business resides in any of the above industries or you find yourself in another, you can see we can help in many ways, even for the most challenging industries. We know how to approach each sector to get the best results – if you want to see more of our outstanding results, our case studies can be found here.
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