7 Great SEO Campaigns Ideas That You Can Share With Your Colleagues

While content marketing is a powerful way to skyrocket up the search engines, it is search engine optimisation that will ensure your security and longevity in Google. It will drive traffic to your site, increase your brand awareness, and help you to reach your target market effectively.

SEO continues to be the most important factor for ranking your website in the search engines, and it shouldn’t be overlooked when developing a successful online marketing strategy. Of course, to reach the top of the SERPS, you’ll need to find the latest and greatest techniques to exceed your competitors and reach your audience.

To help you rise through the ranks in Google, here are seven great SEO campaign ideas you can share with your colleagues.

1. Build Value with Linkless Mentions

While linkless mentions might go against everything you know about SEO, it could significantly improve your ranking. If people are talking about your business in articles or on social media or blog comments, the search engines might view you as a trusted brand.

This tactic could potentially be the future of many SEO campaigns, so you would be smart to utilise them now before your competitors catch on to the tactic, if they haven’t already done so. Remember, Google’s algorithm has evolved throughout the years, and linkless mentions could be a ranking factor.

It might not be part of your current online marketing campaign, but Google and Bing have both hinted that linkless brands can determine how the search engines measure a site’s quality and authority. It means that a brand’s rankings could increase when their mentions do. It is a powerful form of word of mouth marketing that could help you to gain an edge over your competitors in the SERPs, as it indicates both consumer trust and confidence.

2. Optimise Your Site for Voice Search

Voice search is becoming increasingly popular with each passing year and can help you to improve an SEO campaign. It has been estimated that more than one billion voice search queries are made every month, and there is no reason why you can’t rank for a word or phrase with voice search optimisation.

The best way to rank is by incorporating both questions and answers on your website. Google will favour clear, concise answers to ensure they accurately provide the correct response that meets a user’s needs. In addition to providing brief, easy-to-read content, Google is also looking for a simple vocabulary and sentence structure.

While an FAQ section is a natural place to incorporate questions and answers, you could also feature them in a long-form article. For example, offer a long-tail, conversational keywordKeywords are the words and phrases that potential customers might search for to find your business. question, before providing a crystal clear, well-written answer.

3. Find Untapped Keywords on Reddit

If you haven’t heard of Reddit, or never visited “the front page of the internet,” you should know it is a huge online community made from millions of small forums, which discuss various topics. It is reportedly the 9^th biggest site in America and the 25^th biggest site in the world. However, Reddit might not be the first place you would visit to embark on keyword researchKeyword research helps websites unearth the best keywords to drive traffic and visibility. This research is supported by a number of powerful web-based tools, the best of which we’ve listed here., but maybe it should be.

All you must do is visit a subreddit where you could potentially find your target audience, or search for a topic to discover them on the platform and take your pick from threads and subreddits. If a subreddit features a few thousand subscribers, you will be able to extract keywords from a big list of threads.

You should scan the results for common terms that regularly appear. If they are searching for a topic here, you can trust your target market will be typing similar terms into the search engines. You might find a wide variety of terms you would never have thought of, which could help you to create a powerful SEO campaign.

4. Write Strong Titles by Copying AdWords Ads

Most marketers know that compelling titles and description tags will result in more clicks in the SERPs. The more clicks you receive, the higher your Google ranking will be. So, how do you write titles and descriptions people want to click on? Copy AdWord ads.

Every ad will be competing for competitive keywords, and will now rank following potentially hundreds or thousands of split tests. You should then take your pick from descriptive words within the ads that will grab people’s attention and then incorporate them into your titles and meta descriptions.

5. Secure Broken LinksHyperlinks, also known as links, are the connection points on a webpage that take you to other webpages. on Wikipedia

If you are new to SEO, this might not be the best tactic for you to try first, but it can be a powerful, white-hat technique that can improve your ranking. While finding relevant broken links on Wikipedia can be laborious, you will be glad you invested your time and effort once you secure one.

Wikipedia is rife with dead links, which an editor will not immediately delete from a page. All they will do is write a footnote next to a link, which will state “dead link.” Go to any page on Wikipedia, and you are likely to find one. This handy little footnote can, however, make it simple to find a broken link.

All you must do is type site:Wikipedia.org [keyword] + “dead link” into Google. You can then take your pick from multiple pages in the search engines, which might be relevant to your niche. Once you have clicked on a Wikipedia page, press ctrl +f on your keypad before searching for “dead link.” The browser will then find any dead links mentioned in the references section.

You then have two options: you can recreate a broken resource on your website to replace the dead link, or you could immediately replace the broken link with an existing URL.

6. Boost Your Page Speed by Compressing Your Images

If your website is running rather slowly, you must review the images on every page, as they are often responsible for slow loading times. As page speed is a big Google ranking factor, it could seriously impact your ranking in the search engines.

However, it is easy for webmasters to think there is nothing wrong with their site speed. This is because once you have loaded your website onto a computer or mobile device, the site will most likely be cached, which is the temporary storage of data. The next time you visit a website, a server will quickly load the cached version, which makes site owners believe their site or a webpage is faster than it actually is.

For this reason, you must routinely check a page speed on a different computer, and you should also use Google’s PageSpeedThe Google PageSpeed Insights Tool is a free and easy-to-use tool that provides webmasters with a score (from 0 to 100) that reflects the performance of their site on mobile devices. Insights to measure and identify the cause of delays. With 53% of users believed to click away from a site that takes longer than three seconds to load, you need to find ways to reduce your page load time.

If you believe your images might be the problem, you need to compress them to a smaller size, which can speed up your load time. For example, you can use Photoshop or Lightroom to compress your images to 1,500 pixels in width or less. It is important to compress the images to maintain its quality, and the most common file types to use include JPG and PNG.

7. Create Mini Blog Posts on YouTube

As you might have already noticed, YouTube video results are increasingly appearing on Google’s first page. As the search engine owns the online video platform, you can trust it is one trend that is unlikely to disappear soon. To optimise your YouTube videos, you will need to rank for competitive keywords in both Google and YouTube.

One simple tactic is to write 200+ word video descriptions for each video you upload, which will be sort of like a mini blog post about the content. Rather than writing a sentence or two, focus on writing high-quality copy that will help you to rank. Remember, Google and YouTube will be unable to watch a video, meaning the text can provide content relevancy, and you can incorporate popular keywords to increase your view count.

You will also need to optimise the description to boost your ranking on both Google and YouTube. For example, place the most important elements of description at the start of a paragraph. Review your YouTube videos in Google to identify how much of your description will be visible to tweak your content accordingly.

Try to keep your primary keyword close to the beginning of your description, and don’t forget to add in other relevant keywords featured in a video that a user might search for online. Also, remember to add your website to your YouTube profile to improve both your traffic and trust.

Conclusion

Every business will want to boost their visibility in the search engines. However, to do so, you must be willing to try new and unique tactics that will help you to reach the top of Google. From linkless brand mentions that can improve your credibility with Google to creating powerful meta-descriptions using AdWords, all the above ideas have the potential to help you skyrocket up the search engines, increase your traffic, and improve your conversion rateA conversion rate is the percentage of visitors that take a desired action on your site..