This guide will cover everything you need to know about SEO reporting solutions and the purpose of reports, including:
· What SEO reports are
· What SEO reporting tools are
· Click Insights as an SEO reporting solution
· Why SEO reporting tools are important for businesses
· What SEO reports cover
What Is An SEO Report?
An SEO report shows you how well a website is performing SEO-wise in organic search results. It contains an overview of metrics that help you compare your progress over time. For businesses that are serious about improving their SEO rankings, reporting is the best way to see the effects of their campaigns and to help them make changes to their SEO approach in the future for continued improvements.
In general, it’s best to do your reporting once per month so you can really keep track of your progress, although some people choose to do this more or less frequently.
Typically, the most important metrics to track are:
· Organic traffic
· Keyword rankings
· Backlinks
· Conversion rate
· Page speed
· Bounce rate
· Top performing pages
There is no set way for reports to be laid out; some people may choose to present them in spreadsheets or Word documents, and others may prefer to use a digitalised dashboard for ease of use. This is what you get when you choose Click Insights for your SEO reporting tool needs.
What Are SEO Reporting Tools?
To put it simply, SEO reporting tools are features or software platforms that analyse a website and provide helpful data about a website’s performance. They make SEO reporting so much easier as it removes any manual aspect from reporting, meaning you can let your chosen website SEO report software do it all for you.
From a full technical website audit, checking your keyword rankings, monitoring your conversions, acquired backlinks, content performance, and more, SEO report tools can give you the insights you need to improve your rankings. These types of SEO reporting tools are often automated, which removes a lot of the legwork involved in producing quality reports.
Of course, you can still carry out manual reports using the likes of Google Analytics 4 (GA4) and Google Search Console (GSC), but specialist tools such as Click Insights remove this need.
Click Insights Is An All-In-One SEO Reporting Solution
Although SEO reporting is vitally important for keeping track of your SEO progress, it’s no secret that it can be a complicated and time-consuming process. The good news is that with an online SEO audit report tool, you can automate the reporting process to free up your time for other crucial tasks. If it’s a transparent and easy-to-use SEO reporting tool you’re searching for, look no further than Click Insights.
Click Insights is an all-in-one SEO reporting tool that works by using data from GSC and GA4 to give you clear insights into all the important bits you need to know to grow your online visibility and success in the SERPs (search engine results pages).
When you choose the Click Insights SEO reports software, you’ll get access to detailed information on your:
· Site performance
· Backlink acquisition
· Keyword rankings
· Technical audit and recommendations for improvements
· Content audits and recommendations for improvements and new opportunities
· Click-through rates
· Organic traffic
· Conversions and return on investment (ROI)
· And more
Our reporting suite features a clear, easy-to-navigate SEO dashboard that provides only the most relevant and accurate data, enabling you to make confident decisions.
What’s more, Click Insights isn’t just for in-house teams; it’s also available to agencies as a fully white label piece of software. With 4 packages available starting at £10 per month, you can choose an option that works best for you. We’ll even let you try before you buy, as we also offer a 14-day free trial.
Why SEO Reporting Tools Are Important For Businesses
We understand that running a business can be hectic, which is why you may have a dedicated in-house team for SEO or outsource your digital marketing work to a trusted agency like ours. Now, you might wonder if SEO reports software like Click Insights is really that important for businesses, and the answer is, yes, it is.
Here’s why SEO reporting software is vital for businesses:
· It makes keeping track of your SEO much easier with all the data you need in one place.
· It’s quick to see and react to any dips in your traffic and keyword rankings.
· You can quickly see what type of content performs best in the SERPs.
· It simplifies decision-making by providing the data to make informed choices.
· It makes spotting technical problems even easier, so you have a healthy site and optimal performance.
· You can see the ROI of your SEO efforts.
· It shows you new opportunities for rankings.
· You can easily compare your progress with your competitors.
What Does An SEO Report Cover?
Typically, you should use an SEO audit and reporting tool to cover the following essential aspects:
· Organic Traffic – Stats relating to how many users are visiting your website from organic search give you a good indication of how well your website is performing over a specific period.
· Keyword Rankings – You need to know which keywords are driving the most traffic your way. It’s likely that you rank for a lot of keywords, so it’s best to concentrate on the ones that are improving and which are declining over your set period. Looking at your keyword position spread, so what proportion are ranking in spots 1 to 5, 6 to 10, 11 to 15, and so on is important.
· Conversions – Information on how much of your traffic leads to sales, email signups, or other conversions.
· Backlinks – How many backlinks your site has achieved or lost over a set time. Pay special attention to links coming from high-quality sources.
· Internal Linking – A website’s internal linking structure is crucial for search engines to read and understand websites. SEO reporting tools can help ensure your internal links are ticking the right boxes.
· Content – An analysis of what content is driving traffic and what gaps you have that you could be missing out on.
· Technical SEO – Looks at your site speed, mobile responsiveness, and other issues like crawling and indexing issues.
We’re Here To Help
Having the right SEO tools makes SEO reporting a breeze. With the help of tools like Click Insights, everything you need is all in one place, which makes keeping track of important SEO data easy. This will then allow you to develop a better strategy moving forward and help you get some wins in the SERPs. If you have any questions about any aspects of SEO reporting, tools to use, or Click Insights, please don’t hesitate to get in touch with our friendly and professional team.
