Skip to content

URL Parameter

URL Parameters are added to any base URL in order to create a variation on a landing page, or to track traffic moving around the webpage. In some cases, they feature search terms within the URL parameter that are separated by a plus (+) symbol.  

To spot a URL Parameter, look out for q question mark within any given URL, at the end of the base URL. This indicates that the elements following the question mark are parameters not included within the base URL, and therefore influence the webpage presented by the URL.  

SEO Glossary

View the Blog

From the blog

White Label SEO in the AI Search Era

Bringing on a new service is expensive, time-consuming, and not a decision to be taken…

The 2026 White Label SEO Benchmark Report

More and more agencies are looking to scale their digital marketing services without dramatically increasing…

What Makes a Backlink Valuable in AI Search?

Over the past couple of years, search has changed quite a bit. It’s no longer…

The AI Search Visibility Audit Framework

It may seem as though AI is cropping up everywhere. For businesses in particular, though,…

Latest Industry News: Google Launches May 2026 Core Update

While many might have been excited about the warm weather in the lead-up to the…

Google Search Drops FAQ Rich Results in Search & Search Console: What This Means Moving Forward

Google has a long history and reputation for introducing new search features, developing them, scaling…

Brand Mentions Are Pulling More Weight in SEO Than You Think

Remember when your search authority boiled down to how many backlinks you had? The more…

Combining GEO and PPC to Maximise SEO Visibility

Gone are the days when SEO visibility was all about rankings. AI search has changed…

View all Downloads

Downloads

download

The Ultimate Guide To Selling Products Online

We’re going to take a look at how you can turn your eCommerce dream into a reality.

Download
An e-book cover image titled 'Core Web Vitals', shows a person's hands typing on a laptop with analytics displayed.

2022 Core Web Vitals Checklist

Google's Core Web Vitals reports how a page performs, and here's our checklist to improving page experience this 2022!

Download

SEO Budget Management

Budgeting for SEO is a terrifying prospect. There are so many elements in play, and seemingly endless considerations, rendering it…

Download
Back To Top