Skip to content

URL Parameter

URL Parameters are added to any base URL in order to create a variation on a landing page, or to track traffic moving around the webpage. In some cases, they feature search terms within the URL parameter that are separated by a plus (+) symbol.  

To spot a URL Parameter, look out for q question mark within any given URL, at the end of the base URL. This indicates that the elements following the question mark are parameters not included within the base URL, and therefore influence the webpage presented by the URL.  

SEO Glossary

View the Blog

From the blog

How to Budget for Link Building in Your SEO Strategy

The amount you invest in your link building budget should be based on the realistic…

How to Prepare Your Site for AI Agents

Search engines aren't the only automated systems accessing, interpreting, and making sense of content found…

How to Approach SEO for Specialist Markets

There's plenty of scope when creating SEO campaigns. Each industry that turns to experts for…

3 Reasons to Use Press Release Distribution for SEO and AI Search Visibility

PR has long supported brands in building authority and spreading awareness, but PR distribution has…

Insight into the Google September 2026 Spam Update: What It Means for You

Towards the end of September, on the 24th, Google released the second spam update in…

How to Build a Multi-Layered Link Building Strategy That Works

Some backlinks can help a key service page gain authority, while others help to strengthen…

Managed SEO vs Buying Individual SEO Services: Which Is Right for You?

SEO can be complicated. It’s constantly changing and is not a one-and-done job. That’s something…

How Can Brands Compete in ChatGPT Without Paying for Ads?

AI has become part of how people research and look for products, as well as…

View all Downloads

Downloads

Beginner's Guide to Rich Snippets?

Beginner’s Guide to Rich Snippets

Find out the secret code of how to get a rich snippet in Google.

Download →
A blue section and the text "eCommerce SEO Handbook." The image shows a person using a laptop to shop online.

eCommerce SEO Handbook

The essential eCommerce SEO Handbook, download your free copy today!

Download →
eBook: Overview of Google Algorithm Updates in 2022

An Overview of Google Algorithm Updates in 2022: The Google Update Timeline

Ah, 2021 – the year of volatile Google algorithm updates that shook marketers from within and left website owners scratching…

Download →
Back To Top