Online Reputation Management (sometimes referred to as ORM) is the name given to a wide field that attempts to enhance the reputation of an individual, business, product, service, or other entity on the internet. The purpose of ORM is to boost online reputations for clients that are looking to sell more products or improve the reputation of a certain brand.
ORM professionals will use a wide variety of techniques in order to burnish reputations online. They will use social media, SEO techniques, and review site interventions to ensure that the entity in question is spoken about in a positive way more of the time, thus improving their online reputation.
