Organic Search Results
Organic search results are the natural, un-paid search results for a keyword on Google.
Organic Traffic
Organic search traffic (sometimes called natural or unpaid search) is the traffic that's driven to a website because of unpaid placement on a search engine results page.
People Also Ask
The People Also Ask (PAA) SERP feature is a Google Search feature that displays similar questions to the one you typed into the search box.
Rank Tracking
Rank tracking is the process of monitoring how well your website is ranking for various keywords in search engines.
Referrer String
A referrer string is a piece of information that a website sends to another website when the user clicks on a link.
Rich Cards
These are previews of websites that provide more information about a particular result.
